Corporate Social Responsibility (CSR) as a tool for value creation; a study of Nestle Pakistan
(2010)Department of Business Administration
- Abstract
- Our objective is to describe and analyze the concept of Corporate Social Responsibility (CSR) and CSR dynamics in developing countries like Pakistan, with a focus on the role of Multinational Companies (MNC’s). We aim to provide an illustration for CSR initiatives taken by a multinational firm Nestle, in Pakistan, to understand the perceptions of the stakeholders concerning CSR and see how CSR can help Nestle create value for itself in terms of brand reputation and from stakeholder’s perspectives.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1625065
- author
- Humayun, Ahsen and Pervez, Bilal
- supervisor
- organization
- year
- 2010
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- CSR, Stakeholders, value creation, developing countries, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1625065
- date added to LUP
- 2010-06-07 00:00:00
- date last changed
- 2012-04-02 18:07:14
@misc{1625065, abstract = {{Our objective is to describe and analyze the concept of Corporate Social Responsibility (CSR) and CSR dynamics in developing countries like Pakistan, with a focus on the role of Multinational Companies (MNC’s). We aim to provide an illustration for CSR initiatives taken by a multinational firm Nestle, in Pakistan, to understand the perceptions of the stakeholders concerning CSR and see how CSR can help Nestle create value for itself in terms of brand reputation and from stakeholder’s perspectives.}}, author = {{Humayun, Ahsen and Pervez, Bilal}}, language = {{swe}}, note = {{Student Paper}}, title = {{Corporate Social Responsibility (CSR) as a tool for value creation; a study of Nestle Pakistan}}, year = {{2010}}, }