Länkning, dialog, deltagande : svenska förlag och digital kultur
(2010) FBMK11 20101Publishing Studies
- Abstract
- Digital culture of today involves both opportunities and obstacles for publishers, as the consumer puts increasing demands on being heard and being a part of the production process in the digital media landscape. This study examines how Swedish publishers, exemplified by Norstedts and Piratförlaget, relate to the digital culture in the way they use hyperlinks, communicate with consumers, and utilize consumer participation. In this study, the two publishers’ websites, Facebook accounts and Twitter accounts are observed, through a qualitative as well as a quantitative and comparative method. Based on the results of these observations, and by using theoretical perspectives from media theory, it is stated that Norstedts and Piratförlaget show... (More)
- Digital culture of today involves both opportunities and obstacles for publishers, as the consumer puts increasing demands on being heard and being a part of the production process in the digital media landscape. This study examines how Swedish publishers, exemplified by Norstedts and Piratförlaget, relate to the digital culture in the way they use hyperlinks, communicate with consumers, and utilize consumer participation. In this study, the two publishers’ websites, Facebook accounts and Twitter accounts are observed, through a qualitative as well as a quantitative and comparative method. Based on the results of these observations, and by using theoretical perspectives from media theory, it is stated that Norstedts and Piratförlaget show different ways of relating to digital culture and take different approaches to using the Internet. Piratförlaget seems to utilize the possibilities of digital culture and its values to a slightly greater extent than Norstedts, and it is proposed that this can be explained by the different profiles of Piratförlaget and Norstedts. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1627979
- author
- Offner, Martina LU and Andersson, Hanna LU
- supervisor
- organization
- course
- FBMK11 20101
- year
- 2010
- type
- M2 - Bachelor Degree
- subject
- keywords
- konsumentinteraktion, digital kultur, Medieteori, förlagskunskap
- language
- Swedish
- id
- 1627979
- date added to LUP
- 2010-08-17 15:05:22
- date last changed
- 2014-05-16 15:32:54
@misc{1627979, abstract = {{Digital culture of today involves both opportunities and obstacles for publishers, as the consumer puts increasing demands on being heard and being a part of the production process in the digital media landscape. This study examines how Swedish publishers, exemplified by Norstedts and Piratförlaget, relate to the digital culture in the way they use hyperlinks, communicate with consumers, and utilize consumer participation. In this study, the two publishers’ websites, Facebook accounts and Twitter accounts are observed, through a qualitative as well as a quantitative and comparative method. Based on the results of these observations, and by using theoretical perspectives from media theory, it is stated that Norstedts and Piratförlaget show different ways of relating to digital culture and take different approaches to using the Internet. Piratförlaget seems to utilize the possibilities of digital culture and its values to a slightly greater extent than Norstedts, and it is proposed that this can be explained by the different profiles of Piratförlaget and Norstedts.}}, author = {{Offner, Martina and Andersson, Hanna}}, language = {{swe}}, note = {{Student Paper}}, title = {{Länkning, dialog, deltagande : svenska förlag och digital kultur}}, year = {{2010}}, }