Rebranding a disgraced organization: A case study of the Icelandic banks
(2010)Department of Business Administration
- Abstract
- The purpose of this thesis is to gain understanding of rebranding of a disgraceful organization. It will be a modest attempt gain insight into customer’s perception of a changed identity and how it affects the organization’s image and reputation.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2169675
- author
- Olafsson, Elvar
- supervisor
- organization
- year
- 2010
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Management of enterprises, Customers perception of Image & Reputation, Corporate Visual Identity, Corporate Social Responsiveness, Rebranding, Disgraced Organizations, Företagsledning, management
- language
- Swedish
- id
- 2169675
- date added to LUP
- 2010-06-03 00:00:00
- date last changed
- 2012-11-12 11:51:22
@misc{2169675, abstract = {{The purpose of this thesis is to gain understanding of rebranding of a disgraceful organization. It will be a modest attempt gain insight into customer’s perception of a changed identity and how it affects the organization’s image and reputation.}}, author = {{Olafsson, Elvar}}, language = {{swe}}, note = {{Student Paper}}, title = {{Rebranding a disgraced organization: A case study of the Icelandic banks}}, year = {{2010}}, }