Accomplishing Organizational Identity in Complex Sales Situations
(2009)Department of Business Administration
- Abstract
- The purpose of the paper is twofold. One is the micro contribution of the accomplishment of identities in situations of complex sales through a constructionist view of the world and the terminology of OI. This will be an attempt to contribute to the research into the formation of identities. To the B2B research field the intended contribution is to gain understanding of how the individuals involved understand, make sense of, their work situation beyond products and business deals.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2171839
- author
- Christensson, Oskar
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Företagsledning, Management of enterprises, Constructed Reality, Organizational Identity, Complex Sales Situations, management
- language
- Swedish
- id
- 2171839
- date added to LUP
- 2009-06-03 00:00:00
- date last changed
- 2012-11-12 11:57:10
@misc{2171839, abstract = {{The purpose of the paper is twofold. One is the micro contribution of the accomplishment of identities in situations of complex sales through a constructionist view of the world and the terminology of OI. This will be an attempt to contribute to the research into the formation of identities. To the B2B research field the intended contribution is to gain understanding of how the individuals involved understand, make sense of, their work situation beyond products and business deals.}}, author = {{Christensson, Oskar}}, language = {{swe}}, note = {{Student Paper}}, title = {{Accomplishing Organizational Identity in Complex Sales Situations}}, year = {{2009}}, }