How to develop Balanced Scorecard into Strategy Map--A case study of Ericsson
(2009)Department of Business Administration
- Abstract
- our study purpose is about how to develop a model from Balanced Scorecard to Strategy Map, we chosen Ericsson as our case study. we start with the research of the Ericsson's BSC, then find the problems which existing in BSC. Ana then built the Strategy map from these problems, use the advantages of the Strategy Map to complement BSC.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2171848
- author
- Xin, Jun and Wei, Yuhui
- supervisor
- organization
- year
- 2009
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Balanced Scorecard, strategy, strategy map, measures, objectives, innovation, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 2171848
- date added to LUP
- 2009-09-02 00:00:00
- date last changed
- 2012-04-02 17:51:26
@misc{2171848, abstract = {{our study purpose is about how to develop a model from Balanced Scorecard to Strategy Map, we chosen Ericsson as our case study. we start with the research of the Ericsson's BSC, then find the problems which existing in BSC. Ana then built the Strategy map from these problems, use the advantages of the Strategy Map to complement BSC.}}, author = {{Xin, Jun and Wei, Yuhui}}, language = {{swe}}, note = {{Student Paper}}, title = {{How to develop Balanced Scorecard into Strategy Map--A case study of Ericsson}}, year = {{2009}}, }