Counterfeiting - The new economic phenomenon
(2011) EKHR21 20111Department of Economic History
- Abstract
- The need for a corporate plan against infringing counterfeit products on your trademark is essential in today’s business climate. This research aims towards filling the current gap of existing literature from a business perspective. Results indicated that businesses need to take a pro-active stand against counterfeits to succeed. If corporations take a passive stand, counterfeits will affect the brand value, sales volume or market share, which ultimately could render in bankruptcy. Thus, if businesses do not protect themselves, this process will undermine economic growth, and also affect the innovation process. These results might be useful to organizations that are in need of increased knowledge of practical methods to protect their... (More)
- The need for a corporate plan against infringing counterfeit products on your trademark is essential in today’s business climate. This research aims towards filling the current gap of existing literature from a business perspective. Results indicated that businesses need to take a pro-active stand against counterfeits to succeed. If corporations take a passive stand, counterfeits will affect the brand value, sales volume or market share, which ultimately could render in bankruptcy. Thus, if businesses do not protect themselves, this process will undermine economic growth, and also affect the innovation process. These results might be useful to organizations that are in need of increased knowledge of practical methods to protect their business against counterfeits and piracy. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2201448
- author
- Hagelberg, Carl-Henrik LU
- supervisor
- organization
- course
- EKHR21 20111
- year
- 2011
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- innovation process, organizational insight, piracy, Counterfeiting, brand-degradation
- language
- English
- id
- 2201448
- date added to LUP
- 2011-11-07 16:24:12
- date last changed
- 2011-11-07 16:24:12
@misc{2201448, abstract = {{The need for a corporate plan against infringing counterfeit products on your trademark is essential in today’s business climate. This research aims towards filling the current gap of existing literature from a business perspective. Results indicated that businesses need to take a pro-active stand against counterfeits to succeed. If corporations take a passive stand, counterfeits will affect the brand value, sales volume or market share, which ultimately could render in bankruptcy. Thus, if businesses do not protect themselves, this process will undermine economic growth, and also affect the innovation process. These results might be useful to organizations that are in need of increased knowledge of practical methods to protect their business against counterfeits and piracy.}}, author = {{Hagelberg, Carl-Henrik}}, language = {{eng}}, note = {{Student Paper}}, title = {{Counterfeiting - The new economic phenomenon}}, year = {{2011}}, }