”Hur tar vi oss upp igen från källaren?” – en fallstudie på Bong AB´s turnaround under 2000-talet
(2012) FEKH95 20112Department of Business Administration
- Abstract (Swedish)
- SYFTE: Syftet med studien är att beskriva och analysera en turnaround.
METOD: Undersökningen har gjorts utifrån en kvalitativ metodansats med en fallstudie som angreppssätt. Datainsamlingen består främst av semistrukturerade intervjuer samt olika former av interna dokument från fallföretaget.
TEORETISKA PERSPEKTIV: Det teoretiska kapitlet beskriver i ett första skede grundläggande teorier, tidigare forskning och begrepp inom turnaround. Vidare skalas teorin ner till processnivå för att fokusera på arbetsprocessen i turnaround management och implementeringen av ny strategi. Avsnittet avslutas med en sammanfattande teoretisk referensram med tillhörande figur.
EMPIRI: Empirin bygger huvudsakligen på information från intervjuer med... (More) - SYFTE: Syftet med studien är att beskriva och analysera en turnaround.
METOD: Undersökningen har gjorts utifrån en kvalitativ metodansats med en fallstudie som angreppssätt. Datainsamlingen består främst av semistrukturerade intervjuer samt olika former av interna dokument från fallföretaget.
TEORETISKA PERSPEKTIV: Det teoretiska kapitlet beskriver i ett första skede grundläggande teorier, tidigare forskning och begrepp inom turnaround. Vidare skalas teorin ner till processnivå för att fokusera på arbetsprocessen i turnaround management och implementeringen av ny strategi. Avsnittet avslutas med en sammanfattande teoretisk referensram med tillhörande figur.
EMPIRI: Empirin bygger huvudsakligen på information från intervjuer med nyckelpersoner från fallföretaget. Annan information är hämtad från artiklar, protokoll, powerpoints samt en utgiven bok om fallföretaget.
RESULTAT: Anledningen till fallföretagets turnaround var huvudsakligen ett misslyckat företagsförvärv men även en lågkonjunktur som resulterade i överkapacitet. Företagets huvudåtgärd var att byta ledning, effektivisera samt att växa genom en ny produktgren; ProPac. Uppsatsens teoretiska referensram stämmer relativt väl överens med vårt empiriska resultat. Fallföretagets förändringsprocess tenderar dock att mer kunna liknas vid en kontinuerlig förändringsprocess. (Less) - Abstract
- PURPOSE: The purpose of this essay is to describe and analyze a turnaround.
METHODOLOGY: The study was conducted by a qualitative method with a case study approach. The data collection consists mainly by semi-structured interviews and different kind of internal documents from the case company.
THEORETICAL PERSPECTIVES: The theoretical chapter describes in a first stage, basic theories, previous research and concepts in turnaround. Furthermore, the theory is scaled down to process level to focus on the work in turnaround management and implementation of a new strategy. The section ends with a comprehensive theoretical framework.
EMPIRICAL FOUNDATION: Empirical data are based on information mainly from interviews with key... (More) - PURPOSE: The purpose of this essay is to describe and analyze a turnaround.
METHODOLOGY: The study was conducted by a qualitative method with a case study approach. The data collection consists mainly by semi-structured interviews and different kind of internal documents from the case company.
THEORETICAL PERSPECTIVES: The theoretical chapter describes in a first stage, basic theories, previous research and concepts in turnaround. Furthermore, the theory is scaled down to process level to focus on the work in turnaround management and implementation of a new strategy. The section ends with a comprehensive theoretical framework.
EMPIRICAL FOUNDATION: Empirical data are based on information mainly from interviews with key individuals from the case company. Other information is taken from articles, protocols and a published book about the case company.
CONCLUSIONS: The reason for the case company’s turnaround was mainly due to an unsuccessful acquisition, but also because of a recession in the economy which led to excess capacity. The company solved the problems primarily by switching management, rationalize and grow through a new product line; ProPac. Our theoretical framework match relatively well with our empirical results. The case company’s transformation, however, tend to be more like a continuous process of change. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2277874
- author
- Edholm, Kristofer LU ; Sturesson, André LU and Trägårdh, Axel LU
- supervisor
-
- Mikael Hellström LU
- Rolf Larsson LU
- organization
- course
- FEKH95 20112
- year
- 2012
- type
- M2 - Bachelor Degree
- subject
- keywords
- Turnaround, Turnaround Management, Strategi, Finansiell kris, Bong AB
- language
- Swedish
- id
- 2277874
- date added to LUP
- 2012-02-02 15:24:30
- date last changed
- 2012-02-02 15:24:30
@misc{2277874, abstract = {{PURPOSE: The purpose of this essay is to describe and analyze a turnaround. METHODOLOGY: The study was conducted by a qualitative method with a case study approach. The data collection consists mainly by semi-structured interviews and different kind of internal documents from the case company. THEORETICAL PERSPECTIVES: The theoretical chapter describes in a first stage, basic theories, previous research and concepts in turnaround. Furthermore, the theory is scaled down to process level to focus on the work in turnaround management and implementation of a new strategy. The section ends with a comprehensive theoretical framework. EMPIRICAL FOUNDATION: Empirical data are based on information mainly from interviews with key individuals from the case company. Other information is taken from articles, protocols and a published book about the case company. CONCLUSIONS: The reason for the case company’s turnaround was mainly due to an unsuccessful acquisition, but also because of a recession in the economy which led to excess capacity. The company solved the problems primarily by switching management, rationalize and grow through a new product line; ProPac. Our theoretical framework match relatively well with our empirical results. The case company’s transformation, however, tend to be more like a continuous process of change.}}, author = {{Edholm, Kristofer and Sturesson, André and Trägårdh, Axel}}, language = {{swe}}, note = {{Student Paper}}, title = {{”Hur tar vi oss upp igen från källaren?” – en fallstudie på Bong AB´s turnaround under 2000-talet}}, year = {{2012}}, }