The impact of customer loyalty management on a two-sided market: The case of the newspaper industry
(2012) ENTN39 20121Department of Business Administration
- Abstract (Swedish)
- This paper intends to investigate the impact of the two-sided market effect with nearby theories, the importance of customer loyalty and customer relationship management in the newspaper industry. It takes its theoretical references from academic research literature and interviews with the focus on customer loyalty and customer relationship management in the two-sided market environment.
The results where developed with the use of interviews carried out at Helsingborgs Dagblad for primary research, which also is the case company. Secondary research consists of relevant literature and work on the topic of customer loyalty, customer relationship management ant two-sided market effect.
The results show that customer loyalty is extremely... (More) - This paper intends to investigate the impact of the two-sided market effect with nearby theories, the importance of customer loyalty and customer relationship management in the newspaper industry. It takes its theoretical references from academic research literature and interviews with the focus on customer loyalty and customer relationship management in the two-sided market environment.
The results where developed with the use of interviews carried out at Helsingborgs Dagblad for primary research, which also is the case company. Secondary research consists of relevant literature and work on the topic of customer loyalty, customer relationship management ant two-sided market effect.
The results show that customer loyalty is extremely important and hard to maintain in a market where you have two separate types of customers with different demands working with the same product. Further more, customer relationship management is important in an industry where the two main costumers are looking at new sources for advertising and news. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/2971297
- author
- Nti-Karikari, Akwasi LU
- supervisor
- organization
- course
- ENTN39 20121
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Helsingborgs Dagblad, newspaper industry, two-sided market, cross-market, network externalities, customer relationship management, customer loyalty
- language
- English
- id
- 2971297
- date added to LUP
- 2014-10-22 15:24:55
- date last changed
- 2014-10-22 15:24:55
@misc{2971297,
abstract = {{This paper intends to investigate the impact of the two-sided market effect with nearby theories, the importance of customer loyalty and customer relationship management in the newspaper industry. It takes its theoretical references from academic research literature and interviews with the focus on customer loyalty and customer relationship management in the two-sided market environment.
The results where developed with the use of interviews carried out at Helsingborgs Dagblad for primary research, which also is the case company. Secondary research consists of relevant literature and work on the topic of customer loyalty, customer relationship management ant two-sided market effect.
The results show that customer loyalty is extremely important and hard to maintain in a market where you have two separate types of customers with different demands working with the same product. Further more, customer relationship management is important in an industry where the two main costumers are looking at new sources for advertising and news.}},
author = {{Nti-Karikari, Akwasi}},
language = {{eng}},
note = {{Student Paper}},
title = {{The impact of customer loyalty management on a two-sided market: The case of the newspaper industry}},
year = {{2012}},
}