Social Media + Customer Relationship = ? A study of how travel agencies can strengthen customer relationships in a social media context
(2012)Department of Service Studies
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3166324
- author
- Larsson, Linnéa ; Nilsson, Emma and Larsson, Filippa
- supervisor
- organization
- year
- 2012
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- social media, customer relationships, strategy, communication, commitment, trust, co-operation, shared values
- language
- English
- id
- 3166324
- date added to LUP
- 2012-11-10 00:00:00
- date last changed
- 2018-10-18 10:23:12
@misc{3166324,
author = {{Larsson, Linnéa and Nilsson, Emma and Larsson, Filippa}},
language = {{eng}},
note = {{Student Paper}},
title = {{Social Media + Customer Relationship = ? A study of how travel agencies can strengthen customer relationships in a social media context}},
year = {{2012}},
}