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Cobi- En studie om den varumärkesuppbyggande processen i teori och praktik

Devius, Viktoria ; Rahpeymai, Hugo and Malicz, Sandra (2012)
Department of Service Studies
Please use this url to cite or link to this publication:
author
Devius, Viktoria ; Rahpeymai, Hugo and Malicz, Sandra
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
varumärkesidentitet, produktattribut, kärnvärde, pisitionering
language
Swedish
id
3226144
date added to LUP
2012-12-06 00:00:00
date last changed
2018-10-18 10:24:14
@misc{3226144,
  author       = {{Devius, Viktoria and Rahpeymai, Hugo and Malicz, Sandra}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Cobi- En studie om den varumärkesuppbyggande processen i teori och praktik}},
  year         = {{2012}},
}