Relationsmarknadsföringens attityd- och beteendemässiga effekter
(2012)Department of Service Studies
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3226363
- author
- Svensson, Alexander ; Gerdén, Andrea and Berglund, Elin
- supervisor
- organization
- year
- 2012
- type
- M2 - Bachelor Degree
- subject
- keywords
- relationsmarknadsföring, attityd, beteende, varumärkesrelationer, lojalitet, ica student
- language
- Swedish
- id
- 3226363
- date added to LUP
- 2012-12-06 00:00:00
- date last changed
- 2018-10-18 10:25:11
@misc{3226363, author = {{Svensson, Alexander and Gerdén, Andrea and Berglund, Elin}}, language = {{swe}}, note = {{Student Paper}}, title = {{Relationsmarknadsföringens attityd- och beteendemässiga effekter}}, year = {{2012}}, }