Subverting stereotypes and surpassing disregard: a case study of Asian Americans' self and group representation on YouTube
(2013) MKVK04 20122Media and Communication Studies
- Abstract
- This dissertation explores the development of Asian American YouTube channels. Since the mainstream media are not offering any characters which are a fair representation of Asians, YouTube has become an outlet for Asian Americans to represent themselves. In order to break the general stereotype of a person of Asian descent, these YouTube channels post videos to empower Asians globally. Their success includes billions of views, job opportunities, collaborations, sponsorships and creating a community online which takes their relationship offline. However, this “phenomena” has not evolved without any difficulties. There are ignorant and racist responses since registered users can post comments. The methodological approach is case studies of... (More)
- This dissertation explores the development of Asian American YouTube channels. Since the mainstream media are not offering any characters which are a fair representation of Asians, YouTube has become an outlet for Asian Americans to represent themselves. In order to break the general stereotype of a person of Asian descent, these YouTube channels post videos to empower Asians globally. Their success includes billions of views, job opportunities, collaborations, sponsorships and creating a community online which takes their relationship offline. However, this “phenomena” has not evolved without any difficulties. There are ignorant and racist responses since registered users can post comments. The methodological approach is case studies of Wong Fu Productions, NigaHiga, KevJumba and Michelle Phan amongst other North American YouTube channels. Their videos and the movement were perused in order to map out the “phenomena”. These “YouTubers” have gained success yet there is mainstream success to achieve. The dissertation also examines the defect of YouTube; the hater comments and racism online. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3458874
- author
- Thulin, Cecilia LU
- supervisor
-
- Tobias Linné LU
- organization
- course
- MKVK04 20122
- year
- 2013
- type
- M2 - Bachelor Degree
- subject
- keywords
- Stereotypes, Rasism, Hater Comments, Online Racism, Racism, Community, Yellow Identity, YouTube, Asian Americans
- language
- English
- id
- 3458874
- date added to LUP
- 2013-02-22 16:00:27
- date last changed
- 2014-09-04 08:35:59
@misc{3458874, abstract = {{This dissertation explores the development of Asian American YouTube channels. Since the mainstream media are not offering any characters which are a fair representation of Asians, YouTube has become an outlet for Asian Americans to represent themselves. In order to break the general stereotype of a person of Asian descent, these YouTube channels post videos to empower Asians globally. Their success includes billions of views, job opportunities, collaborations, sponsorships and creating a community online which takes their relationship offline. However, this “phenomena” has not evolved without any difficulties. There are ignorant and racist responses since registered users can post comments. The methodological approach is case studies of Wong Fu Productions, NigaHiga, KevJumba and Michelle Phan amongst other North American YouTube channels. Their videos and the movement were perused in order to map out the “phenomena”. These “YouTubers” have gained success yet there is mainstream success to achieve. The dissertation also examines the defect of YouTube; the hater comments and racism online.}}, author = {{Thulin, Cecilia}}, language = {{eng}}, note = {{Student Paper}}, title = {{Subverting stereotypes and surpassing disregard: a case study of Asian Americans' self and group representation on YouTube}}, year = {{2013}}, }