Celebrity Endorsement In Brand Advertisement - A question about scandals or esthetics?
(2013) FEKH29 20131Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3916887
- author
- Kryeziu, Aulon LU ; Hultgren, Mica LU and Engler Ludviksson, Andreas LU
- supervisor
-
- Lars Carlman LU
- organization
- course
- FEKH29 20131
- year
- 2013
- type
- M2 - Bachelor Degree
- subject
- language
- Swedish
- id
- 3916887
- date added to LUP
- 2013-07-05 14:02:24
- date last changed
- 2013-07-05 14:02:24
@misc{3916887, author = {{Kryeziu, Aulon and Hultgren, Mica and Engler Ludviksson, Andreas}}, language = {{swe}}, note = {{Student Paper}}, title = {{Celebrity Endorsement In Brand Advertisement - A question about scandals or esthetics?}}, year = {{2013}}, }