"My Heart Belongs To Telenor"
(2013) FEKN90 20131Department of Business Administration
- Abstract
- A case study of the employee branding process, focusing mainly on the viewpoint of retail employees. The study was done at Telenor Sverige AB, one of Sweden's major mobile network operators.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3953584
- author
- Isaksson, Daniel LU and Isaksson, Caroline LU
- supervisor
- organization
- alternative title
- A Case Study of the Employee Branding Process
- course
- FEKN90 20131
- year
- 2013
- type
- H3 - Professional qualifications (4 Years - )
- subject
- keywords
- Marketing, HR, Internal marketing, Internal Branding, Employee Branding, Retail
- language
- English
- id
- 3953584
- date added to LUP
- 2013-08-13 10:17:25
- date last changed
- 2013-08-13 10:17:25
@misc{3953584, abstract = {{A case study of the employee branding process, focusing mainly on the viewpoint of retail employees. The study was done at Telenor Sverige AB, one of Sweden's major mobile network operators.}}, author = {{Isaksson, Daniel and Isaksson, Caroline}}, language = {{eng}}, note = {{Student Paper}}, title = {{"My Heart Belongs To Telenor"}}, year = {{2013}}, }