På vilket mobiloperativsystem lanseras nästa succéapplikation? - En studie av hur applikationsföretag väljer mobiloperativsystem
(2013) FEKH19 20131Department of Business Administration
- Abstract
- The result shows that the size of the user base plays a significant part in the decision-making, but that the strength of the user base is just as significant as a decision factor. Larger differences in the size of competing operating system’s user bases enhance the importance of the size of the user base, as a decision factor. The study also recognise a new decision factor, a feeling of quality, as a significant part in the decision-making.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/3954427
- author
- Löfquist, Johan LU ; Von Essen, Nils LU and Winbladh, Paulina LU
- supervisor
- organization
- course
- FEKH19 20131
- year
- 2013
- type
- M2 - Bachelor Degree
- subject
- keywords
- Indirect network externalities, Entrepreneurship, Decision factors, Application companies, Mobile operating systems
- language
- Swedish
- id
- 3954427
- date added to LUP
- 2013-07-30 11:02:29
- date last changed
- 2013-07-30 11:02:29
@misc{3954427, abstract = {{The result shows that the size of the user base plays a significant part in the decision-making, but that the strength of the user base is just as significant as a decision factor. Larger differences in the size of competing operating system’s user bases enhance the importance of the size of the user base, as a decision factor. The study also recognise a new decision factor, a feeling of quality, as a significant part in the decision-making.}}, author = {{Löfquist, Johan and Von Essen, Nils and Winbladh, Paulina}}, language = {{swe}}, note = {{Student Paper}}, title = {{På vilket mobiloperativsystem lanseras nästa succéapplikation? - En studie av hur applikationsföretag väljer mobiloperativsystem}}, year = {{2013}}, }