The loyalty effect
(2015) TMA820 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5464181
- author
- Jöndell, Alexander LU and Bill, Oskar
- supervisor
- organization
- alternative title
- Predicting customer loyalty using the American Customer Satisfaction Index and the Net Promoter Score
- course
- TMA820 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Customer loyalty, Net Promoter Score, NPS, American Customer Satisfaction Index, ACSI
- language
- English
- id
- 5464181
- date added to LUP
- 2015-08-19 11:23:22
- date last changed
- 2015-08-19 11:23:22
@misc{5464181, author = {{Jöndell, Alexander and Bill, Oskar}}, language = {{eng}}, note = {{Student Paper}}, title = {{The loyalty effect}}, year = {{2015}}, }