Expectations of Sport Event Tourism Experiences
(2015) SMMM20 20151Department of Service Studies
- Abstract
- Purpose: This research aims to study potential tourists’ expectations of sport event tourism experiences and discuss whether having past sport event tourism experiences influence tourists’ expectations for future trip experiences.
Methods: This research combines a literature study, a qualitative study and a quantitative study. The literature review aimed to define a framework of sport event tourism experiences. Based on this framework, interviews were performed. The interview data was analyzed by deductive content analysis and were extended to a quantitative survey. Factor analysis was conducted as the main approach to generate main themes of experience expectations. Lastly, the survey data was analyzed by hypothesis tests to... (More) - Purpose: This research aims to study potential tourists’ expectations of sport event tourism experiences and discuss whether having past sport event tourism experiences influence tourists’ expectations for future trip experiences.
Methods: This research combines a literature study, a qualitative study and a quantitative study. The literature review aimed to define a framework of sport event tourism experiences. Based on this framework, interviews were performed. The interview data was analyzed by deductive content analysis and were extended to a quantitative survey. Factor analysis was conducted as the main approach to generate main themes of experience expectations. Lastly, the survey data was analyzed by hypothesis tests to confirm/disconfirm the expectation differences between different tourist groups.
Findings: Results of factor analysis show that there are five main themes of expectations of sport event tourism experiences: efficiency & excitement, education, authenticity, socialization and convenience. Tourists are very demanding on all the five dimensions and an efficient & exciting experience is most desired. Comparisons through hypothesis testing show that firstly, non-experienced sport event tourists have a higher expectation on authentic experience than experienced tourists; secondly, frequent sport event tourists show a higher expectation on social experience than less-frequent tourists. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5468212
- author
- Zhou, Xiaoqian LU
- supervisor
-
- Mia Larson LU
- organization
- course
- SMMM20 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- sport event tourism, tourism experiences, expectation, past experiences, sport event tourists
- language
- English
- id
- 5468212
- date added to LUP
- 2016-02-04 13:19:58
- date last changed
- 2016-02-04 13:19:58
@misc{5468212,
abstract = {{Purpose: This research aims to study potential tourists’ expectations of sport event tourism experiences and discuss whether having past sport event tourism experiences influence tourists’ expectations for future trip experiences.
Methods: This research combines a literature study, a qualitative study and a quantitative study. The literature review aimed to define a framework of sport event tourism experiences. Based on this framework, interviews were performed. The interview data was analyzed by deductive content analysis and were extended to a quantitative survey. Factor analysis was conducted as the main approach to generate main themes of experience expectations. Lastly, the survey data was analyzed by hypothesis tests to confirm/disconfirm the expectation differences between different tourist groups.
Findings: Results of factor analysis show that there are five main themes of expectations of sport event tourism experiences: efficiency & excitement, education, authenticity, socialization and convenience. Tourists are very demanding on all the five dimensions and an efficient & exciting experience is most desired. Comparisons through hypothesis testing show that firstly, non-experienced sport event tourists have a higher expectation on authentic experience than experienced tourists; secondly, frequent sport event tourists show a higher expectation on social experience than less-frequent tourists.}},
author = {{Zhou, Xiaoqian}},
language = {{eng}},
note = {{Student Paper}},
title = {{Expectations of Sport Event Tourism Experiences}},
year = {{2015}},
}