The preferred Complex Purchase Process in-store – A case study on IKEA
(2015) FEKN90 20151Department of Business Administration
- Abstract
- The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment.
- Popular Abstract (Swedish)
- Syftet med denna studie är att hitta vilka möjligheter detaljister bör fånga för att förbättra den komplexa inköpprocessen i butik, genom att integrera online-kanaler. Detta för att möta kundens krav i den ständigt föränderliga multi-kanal miljön.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7448292
- author
- Fredman, Malin LU and Nilsson, Sophia
- supervisor
- organization
- alternative title
- Den önskvärda komplexa inköpsprocessen i butik - en fallstudie på IKEA
- course
- FEKN90 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Multi-channels, digital devices, technology, engagement, experience, retailing, complex purchase
- language
- English
- id
- 7448292
- date added to LUP
- 2015-06-26 15:29:48
- date last changed
- 2015-06-26 15:29:48
@misc{7448292, abstract = {{The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment.}}, author = {{Fredman, Malin and Nilsson, Sophia}}, language = {{eng}}, note = {{Student Paper}}, title = {{The preferred Complex Purchase Process in-store – A case study on IKEA}}, year = {{2015}}, }