Environmental Sustainability Concerns in the Niche Market of Incentive Travel, An Exploration to the Fast-growing Market of Shanghai, China
(2015) SMMM20 20151Department of Service Studies
- Abstract
- Due to the research scarcity in incentive travel and its environmental sustainability concerns, this thesis decided to concentrate on pro-environment issues related to incentive travel. The aim of this thesis is to investigate the current state of environmental concerns in incentive travel in China and find out how customers perceive pro-environment in an incentive trip. To achieve the research aim, study in combined methods consisting of 10 semi-structured interviews and 156 questionnaires has been conducted to collect empirical data.
As a sector of business travel, incentive travel is similar to leisure travel. The environmentally sustainable concerns related to incentive travel are mainly in the aspects of transportation,... (More) - Due to the research scarcity in incentive travel and its environmental sustainability concerns, this thesis decided to concentrate on pro-environment issues related to incentive travel. The aim of this thesis is to investigate the current state of environmental concerns in incentive travel in China and find out how customers perceive pro-environment in an incentive trip. To achieve the research aim, study in combined methods consisting of 10 semi-structured interviews and 156 questionnaires has been conducted to collect empirical data.
As a sector of business travel, incentive travel is similar to leisure travel. The environmentally sustainable concerns related to incentive travel are mainly in the aspects of transportation, accommodation, catering and activities, along with other detailed services in the whole process. The results showed that all aspects of an incentive trip are required to be in high standard, but there is but not much environmental sustainable concerns existed in the actual incentive travel programs currently in China. Although the pro-environment awareness is relatively weak, customer companies are increasing their environment- related corporate responsibility and implementing the integrating components into their programs. Besides, travelers’ green attitude needs to be improved as well since they do not have much preference yet for environmental-friendly options in incentive travel. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7794060
- author
- Zhang, Yifan LU
- supervisor
- organization
- course
- SMMM20 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Environmental sustainability concerns, incentive travel, pro-environment awareness, green attitude, corporate social responsibility, actual practices
- language
- English
- id
- 7794060
- date added to LUP
- 2016-02-04 13:20:09
- date last changed
- 2016-02-04 13:20:09
@misc{7794060,
abstract = {{Due to the research scarcity in incentive travel and its environmental sustainability concerns, this thesis decided to concentrate on pro-environment issues related to incentive travel. The aim of this thesis is to investigate the current state of environmental concerns in incentive travel in China and find out how customers perceive pro-environment in an incentive trip. To achieve the research aim, study in combined methods consisting of 10 semi-structured interviews and 156 questionnaires has been conducted to collect empirical data.
As a sector of business travel, incentive travel is similar to leisure travel. The environmentally sustainable concerns related to incentive travel are mainly in the aspects of transportation, accommodation, catering and activities, along with other detailed services in the whole process. The results showed that all aspects of an incentive trip are required to be in high standard, but there is but not much environmental sustainable concerns existed in the actual incentive travel programs currently in China. Although the pro-environment awareness is relatively weak, customer companies are increasing their environment- related corporate responsibility and implementing the integrating components into their programs. Besides, travelers’ green attitude needs to be improved as well since they do not have much preference yet for environmental-friendly options in incentive travel.}},
author = {{Zhang, Yifan}},
language = {{eng}},
note = {{Student Paper}},
title = {{Environmental Sustainability Concerns in the Niche Market of Incentive Travel, An Exploration to the Fast-growing Market of Shanghai, China}},
year = {{2015}},
}