Lojalitet inom studentnationer - En undersökning om hur Relationship marketing kan skapa långvarigt volontärarbete
(2016) FEKH29 20161Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8885158
- author
- Aru, Carl Johan LU ; Sundberg, Fredrik LU and Bleckberg, Nora LU
- supervisor
-
- Kaj-Dac Tam LU
- organization
- course
- FEKH29 20161
- year
- 2016
- type
- M2 - Bachelor Degree
- subject
- keywords
- Relationship marketing, Internal marketing, Relationship pricing, Brand loyalty, Word of mouth, Ideell organisation, Volontärarbete.
- language
- Swedish
- id
- 8885158
- date added to LUP
- 2016-07-05 13:46:38
- date last changed
- 2016-07-05 13:46:38
@misc{8885158,
author = {{Aru, Carl Johan and Sundberg, Fredrik and Bleckberg, Nora}},
language = {{swe}},
note = {{Student Paper}},
title = {{Lojalitet inom studentnationer - En undersökning om hur Relationship marketing kan skapa långvarigt volontärarbete}},
year = {{2016}},
}