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Ett branschfenomens funktion vid E-lojalitet

Mark

Alm, Julia ^LU ; Friberg, Maria ^LU and Eskilsson, Erika ^LU (2017) FEKH29 20162
Department of Business Administration

Abstract (Swedish): En kvalitativ studie om hur värdeskapande aktiviteter påverkar generation Y online

Please use this url to cite or link to this publication: http://lup.lub.lu.se/student-papers/record/8903617

author

Alm, Julia ^LU ; Friberg, Maria ^LU and Eskilsson, Erika ^LU

supervisor

Lars Carlman ^LU

organization

Department of Business Administration

course

FEKH29 20162

year

2017

type

M2 - Bachelor Degree

subject

Business and Economics

keywords

Generation Y, Content marketing, Kundlojalitet, E-lojalitet, Relationsmarknadsföring

language

id

8903617

date added to LUP

2017-02-23 15:29:21

date last changed

2017-02-23 15:29:21

@misc{8903617,
  abstract     = {{En kvalitativ studie om hur värdeskapande aktiviteter påverkar generation Y online}},
  author       = {{Alm, Julia and Friberg, Maria and Eskilsson, Erika}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Ett branschfenomens funktion vid E-lojalitet}},
  year         = {{2017}},
}