The valuation and recognition of internally generated brands & trademarks
(2017) BUSN79 20171Department of Business Administration
- Abstract
- Title:
The valuation and recognition of internally generated brands & trademarks
Seminar date:
31st May 2017
Course:
Degree project – Accounting and Finance, BUSN79
Authors:
Mikael Nilsson & Aisha Hawwari
Supervisor:
Kristina Artsberg
Examinator:
Susanne Arvidsson
Key words:
Internally generated brands, Brand valuation, Reliability, Recognition, Accounting
Purpose:
In this thesis we aim to give insights into the question if the market considers the valuation of internally generated brands to be reliable and if the market considers the recognition of trademarks to provide useful information. We suppose that our contributions could be of guidance for future research in the subject area and serve as useful... (More) - Title:
The valuation and recognition of internally generated brands & trademarks
Seminar date:
31st May 2017
Course:
Degree project – Accounting and Finance, BUSN79
Authors:
Mikael Nilsson & Aisha Hawwari
Supervisor:
Kristina Artsberg
Examinator:
Susanne Arvidsson
Key words:
Internally generated brands, Brand valuation, Reliability, Recognition, Accounting
Purpose:
In this thesis we aim to give insights into the question if the market considers the valuation of internally generated brands to be reliable and if the market considers the recognition of trademarks to provide useful information. We suppose that our contributions could be of guidance for future research in the subject area and serve as useful document for standard setters when deciding on future reforms of IFRS 3 and IAS 38.
Methodology:
This study is a qualitative study with a cross-sectional design consisting of semi-structured interviews with both preparers and users of financial information.
Theoretical framework:
Our theoretical framework consists of three main sections. Starting with defining a brand, we further move on to the presentation of the most recognized brand valuation methods and finalize with a presentation of the accounting debate concerning intangible assets and the recognition of internally generated brands.
Empirical foundation:
Our empirical research relies upon six interviews with various market participants where one participant is classified as a user of financial statements and the other five as preparers. We have received comments from two companies that, due to various reasons, declined to participate in an interview.
Conclusions:
We draw the conclusion that internally generated brands should not be recognized in the balance sheet for various reasons. First, the comparability problem is not perceived to be a major problem. Second, it is perceived to be difficult to value internally generated brands reliably. Third, users of financial statements do not find this information to be useful in making their economic decisions. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8917801
- author
- Nilsson, Mikael LU and Hawwari, Aisha LU
- supervisor
- organization
- course
- BUSN79 20171
- year
- 2017
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Internally generated brands, Brand valuation, Reliability, Recognition, Accounting
- language
- English
- id
- 8917801
- date added to LUP
- 2017-07-05 16:34:53
- date last changed
- 2017-07-05 16:34:53
@misc{8917801,
abstract = {{Title:
The valuation and recognition of internally generated brands & trademarks
Seminar date:
31st May 2017
Course:
Degree project – Accounting and Finance, BUSN79
Authors:
Mikael Nilsson & Aisha Hawwari
Supervisor:
Kristina Artsberg
Examinator:
Susanne Arvidsson
Key words:
Internally generated brands, Brand valuation, Reliability, Recognition, Accounting
Purpose:
In this thesis we aim to give insights into the question if the market considers the valuation of internally generated brands to be reliable and if the market considers the recognition of trademarks to provide useful information. We suppose that our contributions could be of guidance for future research in the subject area and serve as useful document for standard setters when deciding on future reforms of IFRS 3 and IAS 38.
Methodology:
This study is a qualitative study with a cross-sectional design consisting of semi-structured interviews with both preparers and users of financial information.
Theoretical framework:
Our theoretical framework consists of three main sections. Starting with defining a brand, we further move on to the presentation of the most recognized brand valuation methods and finalize with a presentation of the accounting debate concerning intangible assets and the recognition of internally generated brands.
Empirical foundation:
Our empirical research relies upon six interviews with various market participants where one participant is classified as a user of financial statements and the other five as preparers. We have received comments from two companies that, due to various reasons, declined to participate in an interview.
Conclusions:
We draw the conclusion that internally generated brands should not be recognized in the balance sheet for various reasons. First, the comparability problem is not perceived to be a major problem. Second, it is perceived to be difficult to value internally generated brands reliably. Third, users of financial statements do not find this information to be useful in making their economic decisions.}},
author = {{Nilsson, Mikael and Hawwari, Aisha}},
language = {{eng}},
note = {{Student Paper}},
title = {{The valuation and recognition of internally generated brands & trademarks}},
year = {{2017}},
}