A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective
(2016) SKOM12 20171Department of Strategic Communication
- Abstract (Swedish)
- En studie om sökta och erhållna belöningar genom användning av
Enterprise Social Media: ett medarbetarperspektiv
Många anser att ESM har potentialen att både förenkla och förbättra samarbete,
och stärka det ”sociala kapitalet”, men ändå misslyckas 80% av implementationerna. Denna studie hoppas ge insikter i vad som driver de som ändå använder ESM, med förhoppningen att bidra till fler lyckade framtida implementationer. UGT, Uses and Gratifications Theory, kombinerades med TAM, Technology Acceptance Model, för att bättre förstå vad användarna ville ha/fick ut, av ESM. Resultaten visar att det som driver användandet är arbetsrelaterat, framför allt snabbbare svar/beslut och färre möten, men att ”sociala belöningar” i hög grad... (More) - En studie om sökta och erhållna belöningar genom användning av
Enterprise Social Media: ett medarbetarperspektiv
Många anser att ESM har potentialen att både förenkla och förbättra samarbete,
och stärka det ”sociala kapitalet”, men ändå misslyckas 80% av implementationerna. Denna studie hoppas ge insikter i vad som driver de som ändå använder ESM, med förhoppningen att bidra till fler lyckade framtida implementationer. UGT, Uses and Gratifications Theory, kombinerades med TAM, Technology Acceptance Model, för att bättre förstå vad användarna ville ha/fick ut, av ESM. Resultaten visar att det som driver användandet är arbetsrelaterat, framför allt snabbbare svar/beslut och färre möten, men att ”sociala belöningar” i hög grad samvarierar med de arbetsrelaterade belöningarna. ESM ses nästan som en sökmotor, dels för att arbeta snabbare och/eller bättre, dels för att ”navigera nätverket”, dvs att kunna interagera med alla i organisationen. Även om insikterna är användbara bör framtida studier utöka UGT, så att sökta och erhållna belöningar identifieras än mer granulärt. (Less) - Abstract
- A study of the gratifications sought and obtained through using
Enterprise Social Media: an employee perspective
Although ESM is widely held to have the potential to improve both collaborative
efficiency and to strengthen social ties among employees, around 80% of ESM
implementations fail. This study aims to provide a clearer understanding of why
some people do use ESM, which in turn can lead to more successful implementations
in the future. UGT, Uses and Gratifications Theory was combined with
TAM, Technical Adoption Model, hoping to shed some light on what drives users/
usage. The results show that users primarily seek work-related gratifications,
mainly faster answers/decisions and less meetings, but they also obtain social
... (More) - A study of the gratifications sought and obtained through using
Enterprise Social Media: an employee perspective
Although ESM is widely held to have the potential to improve both collaborative
efficiency and to strengthen social ties among employees, around 80% of ESM
implementations fail. This study aims to provide a clearer understanding of why
some people do use ESM, which in turn can lead to more successful implementations
in the future. UGT, Uses and Gratifications Theory was combined with
TAM, Technical Adoption Model, hoping to shed some light on what drives users/
usage. The results show that users primarily seek work-related gratifications,
mainly faster answers/decisions and less meetings, but they also obtain social
gratifications. ESM is almost perceived of as a "search engine", not just to work
better and faster, but also to navigate "the network", to interact with people allacross the organization. These insights hopefully improve the probability of successful future implementations, although further research is needed. We recommend using and extending UGT, to identify gratifications sought and obtained at a more granular level. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8919303
- author
- Csikasz, Simon LU
- supervisor
- organization
- alternative title
- En studie om sökta och erhållna belöningar genom användning av Enterprise Social Media: ett medarbetarperspektiv
- course
- SKOM12 20171
- year
- 2016
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- ESM, UGT, internal communication, digital work, enterprise social media, uses and gratification theory, Slack, Yammer, Skype for business.
- language
- English
- id
- 8919303
- date added to LUP
- 2017-07-31 10:32:32
- date last changed
- 2017-07-31 10:32:32
@misc{8919303, abstract = {{A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective Although ESM is widely held to have the potential to improve both collaborative efficiency and to strengthen social ties among employees, around 80% of ESM implementations fail. This study aims to provide a clearer understanding of why some people do use ESM, which in turn can lead to more successful implementations in the future. UGT, Uses and Gratifications Theory was combined with TAM, Technical Adoption Model, hoping to shed some light on what drives users/ usage. The results show that users primarily seek work-related gratifications, mainly faster answers/decisions and less meetings, but they also obtain social gratifications. ESM is almost perceived of as a "search engine", not just to work better and faster, but also to navigate "the network", to interact with people allacross the organization. These insights hopefully improve the probability of successful future implementations, although further research is needed. We recommend using and extending UGT, to identify gratifications sought and obtained at a more granular level.}}, author = {{Csikasz, Simon}}, language = {{eng}}, note = {{Student Paper}}, title = {{A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective}}, year = {{2016}}, }