Digitalisation of the luxury product: A viable strategic response in a declining luxury watch industry?
(2017) BUSN09 20171Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8921165
- author
- Woodall, Adam LU
- supervisor
- organization
- course
- BUSN09 20171
- year
- 2017
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Strategy, digitalisation, luxury watches
- language
- English
- id
- 8921165
- date added to LUP
- 2017-07-04 10:28:06
- date last changed
- 2017-07-04 10:28:06
@misc{8921165, author = {{Woodall, Adam}}, language = {{eng}}, note = {{Student Paper}}, title = {{Digitalisation of the luxury product: A viable strategic response in a declining luxury watch industry?}}, year = {{2017}}, }