Kan vi övertyga dig att rädda klimatet? - en studie av inramning i relation till ålder och politik
(2018) PSYK11 20172Department of Psychology
- Abstract (Swedish)
- För att kunna ta sig an klimathotet behövs kunskap om hur vi mest effektivt kommunicerar information relaterat till detta. Tidigare forskning har visat att människor tenderar att ta till sig olika typer av argument beroende på politiska faktorer och ålder. Denna studie syftade till att undersöka hur detta ter sig i Sverige. Frågeställningen var vilken typ av inramning av klimatinformation som föredrogs beroende på ålder och politisk orientering. En internetenkät utgjorde underlaget för analysen. Enkäten innehöll tre texter som ramades in på olika sätt; i termer av Sveriges identitet, ekonomisk tillväxt respektive mer traditionella klimatargument. Åttiosju personer i åldrarna 14–68 deltog. Resultaten visade att både inramning och ålder hade... (More)
- För att kunna ta sig an klimathotet behövs kunskap om hur vi mest effektivt kommunicerar information relaterat till detta. Tidigare forskning har visat att människor tenderar att ta till sig olika typer av argument beroende på politiska faktorer och ålder. Denna studie syftade till att undersöka hur detta ter sig i Sverige. Frågeställningen var vilken typ av inramning av klimatinformation som föredrogs beroende på ålder och politisk orientering. En internetenkät utgjorde underlaget för analysen. Enkäten innehöll tre texter som ramades in på olika sätt; i termer av Sveriges identitet, ekonomisk tillväxt respektive mer traditionella klimatargument. Åttiosju personer i åldrarna 14–68 deltog. Resultaten visade att både inramning och ålder hade en effekt, men inte den förväntade. Det traditionella klimatargumentet var mest övertygande och äldre skattade sig mer övertygade än yngre över samtliga betingelser. Eventuella orsaker till resultatet diskuteras. Vidare forskning inom detta område i Sverige är av vikt då tidigare forskning mestadels bedrivits utomlands. (Less)
- Abstract
- In order to address the threat of climate change knowledge on how to communicate messages of climate change effectively is required. Previous research has shown that people prefer different kinds of arguments depending on political and age-related factors. The purpose of this study was to research what kind of framing of climate change information that Swedish people preferred depending on their age and political orientation. Data was collected through an internet survey. The survey contained three texts that were all framed differently: in terms of the identity of Sweden, economic prosperity, and traditional climate-related arguments, respectively. Eighty-seven people aged 14-68 participated. Results showed that framing and age both had... (More)
- In order to address the threat of climate change knowledge on how to communicate messages of climate change effectively is required. Previous research has shown that people prefer different kinds of arguments depending on political and age-related factors. The purpose of this study was to research what kind of framing of climate change information that Swedish people preferred depending on their age and political orientation. Data was collected through an internet survey. The survey contained three texts that were all framed differently: in terms of the identity of Sweden, economic prosperity, and traditional climate-related arguments, respectively. Eighty-seven people aged 14-68 participated. Results showed that framing and age both had an effect, although not the expected one. The traditional climate change frame was the most convincing, and older individuals were more convinced by all frames than younger individuals. Possible explanations for the results are discussed. Further research in Sweden on this topic is needed as most previous research has been carried out overseas. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8933880
- author
- Ragnwald, Mikaela LU and Eidrup Dahlberg, Josefin LU
- supervisor
- organization
- course
- PSYK11 20172
- year
- 2018
- type
- M2 - Bachelor Degree
- subject
- keywords
- framing, political orientation, climate change, political difference, communication
- language
- Swedish
- id
- 8933880
- date added to LUP
- 2018-01-25 15:57:33
- date last changed
- 2018-01-25 15:57:33
@misc{8933880,
abstract = {{In order to address the threat of climate change knowledge on how to communicate messages of climate change effectively is required. Previous research has shown that people prefer different kinds of arguments depending on political and age-related factors. The purpose of this study was to research what kind of framing of climate change information that Swedish people preferred depending on their age and political orientation. Data was collected through an internet survey. The survey contained three texts that were all framed differently: in terms of the identity of Sweden, economic prosperity, and traditional climate-related arguments, respectively. Eighty-seven people aged 14-68 participated. Results showed that framing and age both had an effect, although not the expected one. The traditional climate change frame was the most convincing, and older individuals were more convinced by all frames than younger individuals. Possible explanations for the results are discussed. Further research in Sweden on this topic is needed as most previous research has been carried out overseas.}},
author = {{Ragnwald, Mikaela and Eidrup Dahlberg, Josefin}},
language = {{swe}},
note = {{Student Paper}},
title = {{Kan vi övertyga dig att rädda klimatet? - en studie av inramning i relation till ålder och politik}},
year = {{2018}},
}