Smoothies and development. A critical analysis of Froosh’s trade and development discourse
(2018) MIDM19 20181Department of Human Geography
LUMID International Master programme in applied International Development and Management
- Abstract
- Trade and development have been widely presented and researched in the international development community, discussing the relevance for using trade as a tool to foster positive development outcomes. Although several benefits have been put forward, trade and development have also been debated and critiqued, continuing to be shaped and framed by a number of actors. The role of business in development has today, more space than ever, in reaching development goals, but not much is known about how businesses talk about trade in combination with development. Therefore, the study problematizes how the relationship between trade and development is discursively constructed in the business context of the company Froosh. With an analytical approach... (More)
- Trade and development have been widely presented and researched in the international development community, discussing the relevance for using trade as a tool to foster positive development outcomes. Although several benefits have been put forward, trade and development have also been debated and critiqued, continuing to be shaped and framed by a number of actors. The role of business in development has today, more space than ever, in reaching development goals, but not much is known about how businesses talk about trade in combination with development. Therefore, the study problematizes how the relationship between trade and development is discursively constructed in the business context of the company Froosh. With an analytical approach that combines critical perspectives on CSR and development, together with the methodology of critical discourse analysis, the findings suggest that the corporate discourse of Froosh supports an ideological hegemonic understanding that sees globalization and trade liberalization as the solution to poverty reduction and positive development outcomes. Moreover, Froosh produces and disseminates an image of a company that is socially responsible. However, its approach to development is limited, premised on a market logic that reduces the meaning of development to economic aspects, excluding the social and environmental aspects. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8939664
- author
- Petersen, Emma LU
- supervisor
- organization
- course
- MIDM19 20181
- year
- 2018
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Business, Corporate Social Responsibility, Critical Discourse Analysis, Development, Trade
- language
- English
- id
- 8939664
- date added to LUP
- 2018-09-03 11:22:50
- date last changed
- 2018-09-03 11:22:50
@misc{8939664,
abstract = {{Trade and development have been widely presented and researched in the international development community, discussing the relevance for using trade as a tool to foster positive development outcomes. Although several benefits have been put forward, trade and development have also been debated and critiqued, continuing to be shaped and framed by a number of actors. The role of business in development has today, more space than ever, in reaching development goals, but not much is known about how businesses talk about trade in combination with development. Therefore, the study problematizes how the relationship between trade and development is discursively constructed in the business context of the company Froosh. With an analytical approach that combines critical perspectives on CSR and development, together with the methodology of critical discourse analysis, the findings suggest that the corporate discourse of Froosh supports an ideological hegemonic understanding that sees globalization and trade liberalization as the solution to poverty reduction and positive development outcomes. Moreover, Froosh produces and disseminates an image of a company that is socially responsible. However, its approach to development is limited, premised on a market logic that reduces the meaning of development to economic aspects, excluding the social and environmental aspects.}},
author = {{Petersen, Emma}},
language = {{eng}},
note = {{Student Paper}},
title = {{Smoothies and development. A critical analysis of Froosh’s trade and development discourse}},
year = {{2018}},
}