The Use of Sustainable Business Models in Emerging Markets: How is it Influenced by Macroeconomic Trends? A Case Study of the Indian Dairy Industry
(2018) BUSN09 20181Department of Business Administration
- Abstract
- Businesses are increasingly attracted to Emerging Markets due to the potential of increased demand for goods and services, driven mostly by macroeconomic trends in the external business environment. However, the business model approach for emerging markets differs from the one for developed markets as they are faced with a different set of demand and supply conditions. The purpose of this study is to examine how macroeconomic trends are influencing the adoption of sustainable business models in emerging markets to address the challenges of the bottom of the pyramid. The study is based on a theoretical review of literature on macroeconomic trends in emerging markets, sustainable business models, creating shared value and corporate social... (More)
- Businesses are increasingly attracted to Emerging Markets due to the potential of increased demand for goods and services, driven mostly by macroeconomic trends in the external business environment. However, the business model approach for emerging markets differs from the one for developed markets as they are faced with a different set of demand and supply conditions. The purpose of this study is to examine how macroeconomic trends are influencing the adoption of sustainable business models in emerging markets to address the challenges of the bottom of the pyramid. The study is based on a theoretical review of literature on macroeconomic trends in emerging markets, sustainable business models, creating shared value and corporate social responsibility, and the bottom of the pyramid. The research used a qualitative approach through a case study of the Indian dairy industry, looking at two dairy companies, Amul and Vijaya Dairy. Empirical data was gathered through both primary sources in the form of semi-structured interviews and observations, and from secondary sources. On the basis of the findings of this research, it was revealed that macroeconomic trends especially, political and technological factors have a strong influence on the adoption of sustainable business models to deliver on social value, by increasing on supplier’s capacity for the bottom of the pyramid. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8953430
- author
- Oukemeni, Sofia LU and Muthee, Eunice LU
- supervisor
- organization
- course
- BUSN09 20181
- year
- 2018
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Emerging Markets, Sustainable Business Models, Macroeconomic Trends, Macroeconomic Environment, Bottom of the Pyramid, Creating Shared Value, Corporate Social Responsibility.
- language
- English
- id
- 8953430
- date added to LUP
- 2018-06-28 12:18:07
- date last changed
- 2018-06-28 12:18:07
@misc{8953430,
abstract = {{Businesses are increasingly attracted to Emerging Markets due to the potential of increased demand for goods and services, driven mostly by macroeconomic trends in the external business environment. However, the business model approach for emerging markets differs from the one for developed markets as they are faced with a different set of demand and supply conditions. The purpose of this study is to examine how macroeconomic trends are influencing the adoption of sustainable business models in emerging markets to address the challenges of the bottom of the pyramid. The study is based on a theoretical review of literature on macroeconomic trends in emerging markets, sustainable business models, creating shared value and corporate social responsibility, and the bottom of the pyramid. The research used a qualitative approach through a case study of the Indian dairy industry, looking at two dairy companies, Amul and Vijaya Dairy. Empirical data was gathered through both primary sources in the form of semi-structured interviews and observations, and from secondary sources. On the basis of the findings of this research, it was revealed that macroeconomic trends especially, political and technological factors have a strong influence on the adoption of sustainable business models to deliver on social value, by increasing on supplier’s capacity for the bottom of the pyramid.}},
author = {{Oukemeni, Sofia and Muthee, Eunice}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Use of Sustainable Business Models in Emerging Markets: How is it Influenced by Macroeconomic Trends? A Case Study of the Indian Dairy Industry}},
year = {{2018}},
}