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The Celebrity Cake Phenomenon in Indonesia. Understanding Self and Identity Construction and Its Potential Contribution to The Destination Image and Identity Formation

Aradianto, Andhika LU (2019) SMMM20 20191
Department of Service Studies
Abstract
Souvenir shopping is inseparably a part of tourist activity. Recently, Indonesia has observed the phenomenon where famous Indonesian celebrities engage in entrepreneurship and open their own cake shops in tourist destination cities. They describe their product as a novel specialty food souvenir. The tourist activity of purchasing and gift-giving celebrity cakes to others is linked to a consumption activity and the self and identity construction. Therefore, the aim of this study is to explore how consumers self and identity are constructed through the modes of consumption of a celebrity cake. In addition, the study also aims to investigate the potential contribution of celebrity cake to the formation of destination image and identity.
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Souvenir shopping is inseparably a part of tourist activity. Recently, Indonesia has observed the phenomenon where famous Indonesian celebrities engage in entrepreneurship and open their own cake shops in tourist destination cities. They describe their product as a novel specialty food souvenir. The tourist activity of purchasing and gift-giving celebrity cakes to others is linked to a consumption activity and the self and identity construction. Therefore, the aim of this study is to explore how consumers self and identity are constructed through the modes of consumption of a celebrity cake. In addition, the study also aims to investigate the potential contribution of celebrity cake to the formation of destination image and identity.
To achieve these aims, a qualitative method focusing in one celebrity cake brand is adopted which includes semi-structured interviews, field observation, and documentary analysis for data collection. McCracken’s (1989) meaning transfer model is used as the main theoretical framework. The outcomes of the research identify the transfer of meanings and the construction or possession of self and identity (e.g., modern, popular and wealthy) through the consumption and gift-giving rituals of a celebrity cake. The transfer of meanings can also be extended to the context of a given destination. The study uncovers the way celebrity cake contributes to destination image formation or enhancement through transferring identities directly from the celebrity, product, and the possession of consumers’ self and identity to the destination. (Less)
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author
Aradianto, Andhika LU
supervisor
organization
course
SMMM20 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Celebrity Endorser, Celebrity Entrepreneur, Food Souvenir, Meaning Transfer Model, Identity, Destination Image, Indonesia
language
English
id
8980370
date added to LUP
2020-11-20 11:09:58
date last changed
2020-11-20 11:09:58
@misc{8980370,
  abstract     = {{Souvenir shopping is inseparably a part of tourist activity. Recently, Indonesia has observed the phenomenon where famous Indonesian celebrities engage in entrepreneurship and open their own cake shops in tourist destination cities. They describe their product as a novel specialty food souvenir. The tourist activity of purchasing and gift-giving celebrity cakes to others is linked to a consumption activity and the self and identity construction. Therefore, the aim of this study is to explore how consumers self and identity are constructed through the modes of consumption of a celebrity cake. In addition, the study also aims to investigate the potential contribution of celebrity cake to the formation of destination image and identity.
To achieve these aims, a qualitative method focusing in one celebrity cake brand is adopted which includes semi-structured interviews, field observation, and documentary analysis for data collection. McCracken’s (1989) meaning transfer model is used as the main theoretical framework. The outcomes of the research identify the transfer of meanings and the construction or possession of self and identity (e.g., modern, popular and wealthy) through the consumption and gift-giving rituals of a celebrity cake. The transfer of meanings can also be extended to the context of a given destination. The study uncovers the way celebrity cake contributes to destination image formation or enhancement through transferring identities directly from the celebrity, product, and the possession of consumers’ self and identity to the destination.}},
  author       = {{Aradianto, Andhika}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Celebrity Cake Phenomenon in Indonesia. Understanding Self and Identity Construction and Its Potential Contribution to The Destination Image and Identity Formation}},
  year         = {{2019}},
}