Image formation of the place via Instagram photographs
(2020) SKOM12 20191Department of Strategic Communication
- Abstract
- Images hide the meaning that words cannot convey. With increased interest in addressing place branding in social media setting, the importance of photographs in image making of the place beforehand from consumers point of view seem to lack interest. Therefore, the aim of this study is to explore Instagram photography in image formation of the place. We love Lithuania serves as a case where ZMET technique and photo elicitation with in-depth interviews are used to collect data. The paper addresses travellers’ point of view on Instagram usage, place perception, trustworthiness. The findings conclude on how travellers use Instagram photographs for image formation of the place while listing the following four themes: feelings, memories and... (More)
- Images hide the meaning that words cannot convey. With increased interest in addressing place branding in social media setting, the importance of photographs in image making of the place beforehand from consumers point of view seem to lack interest. Therefore, the aim of this study is to explore Instagram photography in image formation of the place. We love Lithuania serves as a case where ZMET technique and photo elicitation with in-depth interviews are used to collect data. The paper addresses travellers’ point of view on Instagram usage, place perception, trustworthiness. The findings conclude on how travellers use Instagram photographs for image formation of the place while listing the following four themes: feelings, memories and experiences, technical aspects and scenery. Also, the paper contributes with the knowledge and provides recommendations for practical implementations.
Keyword: Instagram, Instagatm Photography, Travel Photography, Image formation, Travellers, Place Branding, UGC (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9006978
- author
- Jasiukenaite, Ieva LU
- supervisor
- organization
- course
- SKOM12 20191
- year
- 2020
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9006978
- date added to LUP
- 2022-06-01 16:09:57
- date last changed
- 2022-06-01 16:09:57
@misc{9006978, abstract = {{Images hide the meaning that words cannot convey. With increased interest in addressing place branding in social media setting, the importance of photographs in image making of the place beforehand from consumers point of view seem to lack interest. Therefore, the aim of this study is to explore Instagram photography in image formation of the place. We love Lithuania serves as a case where ZMET technique and photo elicitation with in-depth interviews are used to collect data. The paper addresses travellers’ point of view on Instagram usage, place perception, trustworthiness. The findings conclude on how travellers use Instagram photographs for image formation of the place while listing the following four themes: feelings, memories and experiences, technical aspects and scenery. Also, the paper contributes with the knowledge and provides recommendations for practical implementations. Keyword: Instagram, Instagatm Photography, Travel Photography, Image formation, Travellers, Place Branding, UGC}}, author = {{Jasiukenaite, Ieva}}, language = {{eng}}, note = {{Student Paper}}, title = {{Image formation of the place via Instagram photographs}}, year = {{2020}}, }