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The True Benefits of Crowdfunding

Pertoft, Per LU and Hsieh, Kelly LU (2020) ENTN19 20201
Department of Business Administration
Abstract (Swedish)
Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. The authors used a qualitative approach and conducted eight in-depth, semi-structured interviews with entrepreneurs in the product design industry in Europe who used the crowdfunding platform Kickstarter. The results reveal that the benefits of crowdfunding go way beyond the financial... (More)
Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. The authors used a qualitative approach and conducted eight in-depth, semi-structured interviews with entrepreneurs in the product design industry in Europe who used the crowdfunding platform Kickstarter. The results reveal that the benefits of crowdfunding go way beyond the financial aspect. The combination with benefits such as receiving attention, validation of the idea as well as putting pressure on the venture can make this form of funding unique and help ventures to get started. (Less)
Please use this url to cite or link to this publication:
author
Pertoft, Per LU and Hsieh, Kelly LU
supervisor
organization
alternative title
How do entrepreneurs perceive the benefits of reward-based crowdfunding and what unexpected benefits do they experience after a successful campaign?
course
ENTN19 20201
year
type
H1 - Master's Degree (One Year)
subject
keywords
Reward-based Crowdfunding, Kickstarter, Benefits of Crowdfunding, Financing
language
English
id
9013311
date added to LUP
2020-06-15 09:16:40
date last changed
2020-06-15 09:16:40
@misc{9013311,
  abstract     = {{Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. The authors used a qualitative approach and conducted eight in-depth, semi-structured interviews with entrepreneurs in the product design industry in Europe who used the crowdfunding platform Kickstarter. The results reveal that the benefits of crowdfunding go way beyond the financial aspect. The combination with benefits such as receiving attention, validation of the idea as well as putting pressure on the venture can make this form of funding unique and help ventures to get started.}},
  author       = {{Pertoft, Per and Hsieh, Kelly}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The True Benefits of Crowdfunding}},
  year         = {{2020}},
}