eWoM - Varumärkens nya advokat
(2020) FEKH29 20201Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9022635
- author
- Andersson, Angelica LU ; Svensson, Lovisa LU and Bloch, Cecilia LU
- supervisor
- organization
- course
- FEKH29 20201
- year
- 2020
- type
- M2 - Bachelor Degree
- subject
- keywords
- eWoM, Brands, Market Communication, discourse, rhetoric
- language
- Swedish
- id
- 9022635
- date added to LUP
- 2020-08-12 14:40:07
- date last changed
- 2020-08-12 14:40:07
@misc{9022635, author = {{Andersson, Angelica and Svensson, Lovisa and Bloch, Cecilia}}, language = {{swe}}, note = {{Student Paper}}, title = {{eWoM - Varumärkens nya advokat}}, year = {{2020}}, }