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Not yet fully sexual liberated : young Russian and Nordic adults' engagement and thoughts on sex education on social media

Ingvorsen, Amalie LU (2021) MKVM13 20211
Media and Communication Studies
Department of Communication and Media
Abstract
This thesis explores a new source of sexual education, which some express concerns about and others are not worried about it at all. The source is social media. Whereas before, young individuals could use informal sources such as friends, family, the media or formal sources such as doctors, teachers, and other health workers. Now young individuals can log on to Facebook, Instagram, YouTube, TikTok or other platforms and learn about sex from influencers, the 'average Joe', therapist, and the list of individuals goes on. The thesis is aiming to examine how young adults (18-30) in Northern and Eastern Europe are engaging on social media to learn about sexual education, how they look at social media as a tool to learn about sexual education,... (More)
This thesis explores a new source of sexual education, which some express concerns about and others are not worried about it at all. The source is social media. Whereas before, young individuals could use informal sources such as friends, family, the media or formal sources such as doctors, teachers, and other health workers. Now young individuals can log on to Facebook, Instagram, YouTube, TikTok or other platforms and learn about sex from influencers, the 'average Joe', therapist, and the list of individuals goes on. The thesis is aiming to examine how young adults (18-30) in Northern and Eastern Europe are engaging on social media to learn about sexual education, how they look at social media as a tool to learn about sexual education, and to what extent is power a factor when it comes to sex education on social media. Finally, the thesis seeks to see if young adults would prefer a topdown approach to sexual education or a bottom-top approach.

Qualitative semi-structured interviews with eight young adults from the age of 18 to 30 years old are giving us answers. The framework for analysing how the group engage, why they use it, how they identify with the text/producer/community and what they think about it the thesis will be using Annette Hill and Peter Dahlgren's spectrum of engagement, Stuart Hall, Raymond Williams, Paul du Gay and Erving Goffman's theories on representation and identity and Belinda Lewis and Jeff Lewis' theories on health communication. Aspects from Michel Foucault on power and repressive theory will also be presented in the first part of the literature review, which will be used in the literature review and the analysis.

The study finds that the respondents are engaging differently. Some have used social media because their formal sex education was not good. However, the study finds that power and the repressive hypothesis play a major factor in why young adults are looking to social media for sex education. (Less)
Please use this url to cite or link to this publication:
author
Ingvorsen, Amalie LU
supervisor
organization
course
MKVM13 20211
year
type
H2 - Master's Degree (Two Years)
subject
keywords
sexual education, sex, community empowerment, trolling, equality, representation, identity, engagement, health communication, power, Foucault
language
English
id
9044204
date added to LUP
2021-06-09 08:18:08
date last changed
2021-06-09 08:18:08
@misc{9044204,
  abstract     = {{This thesis explores a new source of sexual education, which some express concerns about and others are not worried about it at all. The source is social media. Whereas before, young individuals could use informal sources such as friends, family, the media or formal sources such as doctors, teachers, and other health workers. Now young individuals can log on to Facebook, Instagram, YouTube, TikTok or other platforms and learn about sex from influencers, the 'average Joe', therapist, and the list of individuals goes on. The thesis is aiming to examine how young adults (18-30) in Northern and Eastern Europe are engaging on social media to learn about sexual education, how they look at social media as a tool to learn about sexual education, and to what extent is power a factor when it comes to sex education on social media. Finally, the thesis seeks to see if young adults would prefer a topdown approach to sexual education or a bottom-top approach.

Qualitative semi-structured interviews with eight young adults from the age of 18 to 30 years old are giving us answers. The framework for analysing how the group engage, why they use it, how they identify with the text/producer/community and what they think about it the thesis will be using Annette Hill and Peter Dahlgren's spectrum of engagement, Stuart Hall, Raymond Williams, Paul du Gay and Erving Goffman's theories on representation and identity and Belinda Lewis and Jeff Lewis' theories on health communication. Aspects from Michel Foucault on power and repressive theory will also be presented in the first part of the literature review, which will be used in the literature review and the analysis. 

The study finds that the respondents are engaging differently. Some have used social media because their formal sex education was not good. However, the study finds that power and the repressive hypothesis play a major factor in why young adults are looking to social media for sex education.}},
  author       = {{Ingvorsen, Amalie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Not yet fully sexual liberated : young Russian and Nordic adults' engagement and thoughts on sex education on social media}},
  year         = {{2021}},
}