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Gamifying Social Media for Users on Sustainability-A design science research for social media platforms

Qiu, Zizhou LU ; Zheng, Ye LU and Xu, Jinmeng LU (2021) INFM10 20211
Department of Informatics
Abstract
At present, social media platforms pay more and more attention to convey sustainable concepts to users, and at the same time, gamification is a popular interaction approach to attract users, then the purpose of this research is to explore how to leverage gamification into social media to make users sustainable, and the target audiences are the enterprises of social media. The entire study is a design science research covering the questionnaire survey and interviews, this is devoted to formulating an artifact to solve the problem in this study. After conducting the empirical research, the final contribution is a framework to guide social media platforms on how to design and improve some functions through gamification to influence users to... (More)
At present, social media platforms pay more and more attention to convey sustainable concepts to users, and at the same time, gamification is a popular interaction approach to attract users, then the purpose of this research is to explore how to leverage gamification into social media to make users sustainable, and the target audiences are the enterprises of social media. The entire study is a design science research covering the questionnaire survey and interviews, this is devoted to formulating an artifact to solve the problem in this study. After conducting the empirical research, the final contribution is a framework to guide social media platforms on how to design and improve some functions through gamification to influence users to become sustainable. The framework can be mainly divided into two parts, design and verification. The design model aims to show the overall process how to follow step by step, while the verification model means to analyze the effectiveness of existing work for improvement. (Less)
Please use this url to cite or link to this publication:
author
Qiu, Zizhou LU ; Zheng, Ye LU and Xu, Jinmeng LU
supervisor
organization
course
INFM10 20211
year
type
H1 - Master's Degree (One Year)
subject
keywords
Sustainability, Social media, Gamification, Design Science
report number
INF21-055
language
English
id
9052673
date added to LUP
2021-06-21 12:20:38
date last changed
2021-06-21 12:20:38
@misc{9052673,
  abstract     = {{At present, social media platforms pay more and more attention to convey sustainable concepts to users, and at the same time, gamification is a popular interaction approach to attract users, then the purpose of this research is to explore how to leverage gamification into social media to make users sustainable, and the target audiences are the enterprises of social media. The entire study is a design science research covering the questionnaire survey and interviews, this is devoted to formulating an artifact to solve the problem in this study. After conducting the empirical research, the final contribution is a framework to guide social media platforms on how to design and improve some functions through gamification to influence users to become sustainable. The framework can be mainly divided into two parts, design and verification. The design model aims to show the overall process how to follow step by step, while the verification model means to analyze the effectiveness of existing work for improvement.}},
  author       = {{Qiu, Zizhou and Zheng, Ye and Xu, Jinmeng}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Gamifying Social Media for Users on Sustainability-A design science research for social media platforms}},
  year         = {{2021}},
}