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Pseudonymer i förlagsbranschen : det fabricerade författarnamnet som varumärke

Jingryd, Louise LU and Schiött, Ida LU (2021) FBMK12 20211
Division of Publishing Studies
Abstract
This paper examines different authors and their reasons as to why they use pseudonyms. With the help of theories like Paratexts, Thresholds of Interpretation (1997) by Gérard Genette and Konvergenskulturen (2012) by Henry Jenkins, the essay provides an insight into why authors choose to use pseudonyms as well as publishers’ marketing strategies for this. To gain a better understanding of the world of pseudonyms, the essay contains a historical section (which discusses why authors in the 19th and 20th century used pseudonyms) before it proceeds with examining Lemony Snicket and Pittacus Lore as examples of the author as a character, Stephen King and Lars Kepler as examples of the author as a brand, and finally Lisa Vild as an example of a... (More)
This paper examines different authors and their reasons as to why they use pseudonyms. With the help of theories like Paratexts, Thresholds of Interpretation (1997) by Gérard Genette and Konvergenskulturen (2012) by Henry Jenkins, the essay provides an insight into why authors choose to use pseudonyms as well as publishers’ marketing strategies for this. To gain a better understanding of the world of pseudonyms, the essay contains a historical section (which discusses why authors in the 19th and 20th century used pseudonyms) before it proceeds with examining Lemony Snicket and Pittacus Lore as examples of the author as a character, Stephen King and Lars Kepler as examples of the author as a brand, and finally Lisa Vild as an example of a pseudonym within erotica. In the final section with Lisa Vild, an interview has been executed and analysed while the other sections are about comparing authorships with the help of paratexts. The conclusion then states that the usage of pseudonyms has changed significantly during the time that has passed since the historical examples which are here given and that it is more common today that there is a free choice behind the decision, rather than fear of safety or societal norms, even though that is not always the case. (Less)
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author
Jingryd, Louise LU and Schiött, Ida LU
supervisor
organization
course
FBMK12 20211
year
type
M2 - Bachelor Degree
subject
keywords
förlagskunskap, bokmarknadskunskap, Genette, pseudonymer, Jenkins, vetenskaplig teori, paratexter, konvergenskultur, Ciuraru, intervju
language
Swedish
id
9058241
date added to LUP
2021-06-30 12:43:27
date last changed
2021-06-30 12:43:27
@misc{9058241,
  abstract     = {{This paper examines different authors and their reasons as to why they use pseudonyms. With the help of theories like Paratexts, Thresholds of Interpretation (1997) by Gérard Genette and Konvergenskulturen (2012) by Henry Jenkins, the essay provides an insight into why authors choose to use pseudonyms as well as publishers’ marketing strategies for this. To gain a better understanding of the world of pseudonyms, the essay contains a historical section (which discusses why authors in the 19th and 20th century used pseudonyms) before it proceeds with examining Lemony Snicket and Pittacus Lore as examples of the author as a character, Stephen King and Lars Kepler as examples of the author as a brand, and finally Lisa Vild as an example of a pseudonym within erotica. In the final section with Lisa Vild, an interview has been executed and analysed while the other sections are about comparing authorships with the help of paratexts. The conclusion then states that the usage of pseudonyms has changed significantly during the time that has passed since the historical examples which are here given and that it is more common today that there is a free choice behind the decision, rather than fear of safety or societal norms, even though that is not always the case.}},
  author       = {{Jingryd, Louise and Schiött, Ida}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Pseudonymer i förlagsbranschen : det fabricerade författarnamnet som varumärke}},
  year         = {{2021}},
}