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Det ambivalenta skrattet: en studie om komikens roll för meningsskapande i internetmemes

Sigurd, Nina LU (2021) GNVK22 20211
Department of Gender Studies
Abstract (Swedish)
This thesis uses the humour theories of Michael Bachtin to analyse how meaning is constructed in internet memes, with a focus on the discourse created in online incel forums. The study focuses on iterations of the meme Virgin vs. Chad as an example of how masculinity is negotiated with the help of comedic expression. The dynamics of masculinity is understood through Raewyn Connell’s theoretical framework surrounding hegemonic masculinity. For the analysis, Sara Ahmed’s method “ethnography of texts” is employed as inspiration to create an understanding of how concepts and characters relate and “stick” to each other in ways that produce meaning. Through a close reading of four media texts the thesis discusses how concepts such as... (More)
This thesis uses the humour theories of Michael Bachtin to analyse how meaning is constructed in internet memes, with a focus on the discourse created in online incel forums. The study focuses on iterations of the meme Virgin vs. Chad as an example of how masculinity is negotiated with the help of comedic expression. The dynamics of masculinity is understood through Raewyn Connell’s theoretical framework surrounding hegemonic masculinity. For the analysis, Sara Ahmed’s method “ethnography of texts” is employed as inspiration to create an understanding of how concepts and characters relate and “stick” to each other in ways that produce meaning. Through a close reading of four media texts the thesis discusses how concepts such as transgression, universal laughter and the reactive as well as generative powers of humour play an important role in how the portrayal of masculinity is allowed to shift shapes in order to offer laughter through incongruity. (Less)
Please use this url to cite or link to this publication:
author
Sigurd, Nina LU
supervisor
organization
course
GNVK22 20211
year
type
M2 - Bachelor Degree
subject
keywords
humor, skrattkultur, genus, internetmemes, incels, hegemonisk maskulinitet, humour, carnival, gender, internet memes, hegemonic masculinity
language
Swedish
id
9059220
date added to LUP
2021-09-23 12:42:32
date last changed
2021-09-23 12:42:32
@misc{9059220,
  abstract     = {{This thesis uses the humour theories of Michael Bachtin to analyse how meaning is constructed in internet memes, with a focus on the discourse created in online incel forums. The study focuses on iterations of the meme Virgin vs. Chad as an example of how masculinity is negotiated with the help of comedic expression. The dynamics of masculinity is understood through Raewyn Connell’s theoretical framework surrounding hegemonic masculinity. For the analysis, Sara Ahmed’s method “ethnography of texts” is employed as inspiration to create an understanding of how concepts and characters relate and “stick” to each other in ways that produce meaning. Through a close reading of four media texts the thesis discusses how concepts such as transgression, universal laughter and the reactive as well as generative powers of humour play an important role in how the portrayal of masculinity is allowed to shift shapes in order to offer laughter through incongruity.}},
  author       = {{Sigurd, Nina}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Det ambivalenta skrattet: en studie om komikens roll för meningsskapande i internetmemes}},
  year         = {{2021}},
}