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The Application of Artistic Creative Type in Entrepreneurial Context: The motivation and creative behavior process

Danwirunhawanich, Sasithorn LU and Hult, Annie LU (2022) ENTN19 20221
Department of Business Administration
Abstract
This thesis aims to explore whether an artistic creative type model can be applicable in an
entrepreneurial setting. Meta Wagner’s model was selected as the artistic creative type model in
this study. Conducting qualitative research through a case study approach on startup founders, who
share a common background in entrepreneurial education, allows us to deepen our understanding
of the founders' motivation and creative process behavior during innovation creation. After
performing semi-structured interviews with selected cases, we carefully analyze the data to
identify similarities and differences compared with Wagner’s artistic creative types and present
the aspects that are applicable to entrepreneurs. Thematic analysis and... (More)
This thesis aims to explore whether an artistic creative type model can be applicable in an
entrepreneurial setting. Meta Wagner’s model was selected as the artistic creative type model in
this study. Conducting qualitative research through a case study approach on startup founders, who
share a common background in entrepreneurial education, allows us to deepen our understanding
of the founders' motivation and creative process behavior during innovation creation. After
performing semi-structured interviews with selected cases, we carefully analyze the data to
identify similarities and differences compared with Wagner’s artistic creative types and present
the aspects that are applicable to entrepreneurs. Thematic analysis and aggregate dimension
methods are applied in the process of data analysis. The outcome of the study would facilitate the
entrepreneur in understanding their motivation to innovate and how they capitalize and enrich their
creative process based on their type.
The finding shows that the artistic creative type model by Wagner can be applicable in the
entrepreneurial setting with some limitations. Considering motivation to create, the motivation for
autonomy, financial reward, and freedom and flexibility are presented in the entrepreneurial
context. When it comes to creative process behavior, both the Game Changer and Artisan
entrepreneurs share a common approach in the process of innovation creation including building
on an existing solution, perspective adjustment, and collective collaboration. These creative
process behaviors of entrepreneurs are also aligned with the artistic creators in the creative process.
This study contributes to the new take on how to investigate the topic of creativity in
entrepreneurship by applying the contemporary model of Wagner built on the typological aspect (Less)
Please use this url to cite or link to this publication:
author
Danwirunhawanich, Sasithorn LU and Hult, Annie LU
supervisor
organization
course
ENTN19 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Entrepreneurship, entrepreneur, creativity, innovation, creative process behavior, motivation
language
English
id
9091065
date added to LUP
2022-06-22 11:00:39
date last changed
2022-06-22 11:00:39
@misc{9091065,
  abstract     = {{This thesis aims to explore whether an artistic creative type model can be applicable in an 
entrepreneurial setting. Meta Wagner’s model was selected as the artistic creative type model in 
this study. Conducting qualitative research through a case study approach on startup founders, who 
share a common background in entrepreneurial education, allows us to deepen our understanding 
of the founders' motivation and creative process behavior during innovation creation. After 
performing semi-structured interviews with selected cases, we carefully analyze the data to 
identify similarities and differences compared with Wagner’s artistic creative types and present 
the aspects that are applicable to entrepreneurs. Thematic analysis and aggregate dimension 
methods are applied in the process of data analysis. The outcome of the study would facilitate the 
entrepreneur in understanding their motivation to innovate and how they capitalize and enrich their 
creative process based on their type.
The finding shows that the artistic creative type model by Wagner can be applicable in the 
entrepreneurial setting with some limitations. Considering motivation to create, the motivation for 
autonomy, financial reward, and freedom and flexibility are presented in the entrepreneurial 
context. When it comes to creative process behavior, both the Game Changer and Artisan 
entrepreneurs share a common approach in the process of innovation creation including building 
on an existing solution, perspective adjustment, and collective collaboration. These creative 
process behaviors of entrepreneurs are also aligned with the artistic creators in the creative process. 
This study contributes to the new take on how to investigate the topic of creativity in 
entrepreneurship by applying the contemporary model of Wagner built on the typological aspect}},
  author       = {{Danwirunhawanich, Sasithorn and Hult, Annie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Application of Artistic Creative Type in Entrepreneurial Context: The motivation and creative behavior process}},
  year         = {{2022}},
}