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The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism

Ahmed, Tanvir LU and Åkesson, Laudicéia da Silva (2022) SMMM20 20211
Department of Service Studies
Abstract
Virtual reality (VR) has dominated technology headlines in recent years with its
ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. But nowadays, VR is almost an essential technology, used in many tourism organizations to provide customized services and add value to tourism experiences. VR enables people to travel and visit the most remote areas on the planet from the comfort of their homes.There is an indication that VR contributes to creating a more resilient tourism model.Therefore, this study aims to investigate how value is perceived in VR travel and how the perceived value can... (More)
Virtual reality (VR) has dominated technology headlines in recent years with its
ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. But nowadays, VR is almost an essential technology, used in many tourism organizations to provide customized services and add value to tourism experiences. VR enables people to travel and visit the most remote areas on the planet from the comfort of their homes.There is an indication that VR contributes to creating a more resilient tourism model.Therefore, this study aims to investigate how value is perceived in VR travel and how the perceived value can promote barrier-free tourism. This paper contributes to the existent literature on consumer value theory in virtual reality experience. Although, several existing literatures focuses on how VR creates an innovative way of tourism, very few academic studies analyze the customer perceived value during the virtual travel experience. (Less)
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author
Ahmed, Tanvir LU and Åkesson, Laudicéia da Silva
supervisor
organization
course
SMMM20 20211
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Virtual Reality, Barrier-free tourism, value, and Consumer Behavior
language
English
additional info
SMMM40 - Service Management: Master´s (Two Years) Thesis (Spring 2022)
Passed in August seminar 2022
Thesis Pair 42 (Previous years)
id
9099485
date added to LUP
2022-09-07 10:17:28
date last changed
2022-09-07 10:17:28
@misc{9099485,
  abstract     = {{Virtual reality (VR) has dominated technology headlines in recent years with its
ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. But nowadays, VR is almost an essential technology, used in many tourism organizations to provide customized services and add value to tourism experiences. VR enables people to travel and visit the most remote areas on the planet from the comfort of their homes.There is an indication that VR contributes to creating a more resilient tourism model.Therefore, this study aims to investigate how value is perceived in VR travel and how the perceived value can promote barrier-free tourism. This paper contributes to the existent literature on consumer value theory in virtual reality experience. Although, several existing literatures focuses on how VR creates an innovative way of tourism, very few academic studies analyze the customer perceived value during the virtual travel experience.}},
  author       = {{Ahmed, Tanvir and Åkesson, Laudicéia da Silva}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism}},
  year         = {{2022}},
}