The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism
(2022) SMMM20 20211Department of Service Studies
- Abstract
- Virtual reality (VR) has dominated technology headlines in recent years with its
ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. But nowadays, VR is almost an essential technology, used in many tourism organizations to provide customized services and add value to tourism experiences. VR enables people to travel and visit the most remote areas on the planet from the comfort of their homes.There is an indication that VR contributes to creating a more resilient tourism model.Therefore, this study aims to investigate how value is perceived in VR travel and how the perceived value can... (More) - Virtual reality (VR) has dominated technology headlines in recent years with its
ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. But nowadays, VR is almost an essential technology, used in many tourism organizations to provide customized services and add value to tourism experiences. VR enables people to travel and visit the most remote areas on the planet from the comfort of their homes.There is an indication that VR contributes to creating a more resilient tourism model.Therefore, this study aims to investigate how value is perceived in VR travel and how the perceived value can promote barrier-free tourism. This paper contributes to the existent literature on consumer value theory in virtual reality experience. Although, several existing literatures focuses on how VR creates an innovative way of tourism, very few academic studies analyze the customer perceived value during the virtual travel experience. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9099485
- author
- Ahmed, Tanvir LU and Åkesson, Laudicéia da Silva
- supervisor
- organization
- course
- SMMM20 20211
- year
- 2022
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Virtual Reality, Barrier-free tourism, value, and Consumer Behavior
- language
- English
- additional info
- SMMM40 - Service Management: Master´s (Two Years) Thesis (Spring 2022)
Passed in August seminar 2022
Thesis Pair 42 (Previous years) - id
- 9099485
- date added to LUP
- 2022-09-07 10:17:28
- date last changed
- 2022-09-07 10:17:28
@misc{9099485, abstract = {{Virtual reality (VR) has dominated technology headlines in recent years with its ability to immerse users in a virtual world. This technology is changing the tourism industry dramatically. Previously, VR has been used mainly as a marketing tool to promote services and tourist destinations. But nowadays, VR is almost an essential technology, used in many tourism organizations to provide customized services and add value to tourism experiences. VR enables people to travel and visit the most remote areas on the planet from the comfort of their homes.There is an indication that VR contributes to creating a more resilient tourism model.Therefore, this study aims to investigate how value is perceived in VR travel and how the perceived value can promote barrier-free tourism. This paper contributes to the existent literature on consumer value theory in virtual reality experience. Although, several existing literatures focuses on how VR creates an innovative way of tourism, very few academic studies analyze the customer perceived value during the virtual travel experience.}}, author = {{Ahmed, Tanvir and Åkesson, Laudicéia da Silva}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Value of Experience: Virtual Reality as a Form of Barrier-Free Tourism}}, year = {{2022}}, }