”Sharia-Annie” Lööf och lögnaren Stefan Löfven
(2023) STVK02 20222Department of Political Science
- Abstract
- This study analyzes the conservative swedish party “The swedish democrats” and their Youtube-channel “Riks” different portrayal of two party leaders that belong to two different genders, one man and one female. The selected party leaders are Annie Lööf and Stefan Löfven. The investigation studies the different portrayal of two party leaders with a basis in gender theory. Through a qualitative content analysis it uses the VDP-triad to sort the empirical material into four different categories to find out if the hypothesis matches the material. The material that is used is video material therefore the study is contributing to further research in the field of visual politics. The study found that the different portrayals of the party leaders... (More)
- This study analyzes the conservative swedish party “The swedish democrats” and their Youtube-channel “Riks” different portrayal of two party leaders that belong to two different genders, one man and one female. The selected party leaders are Annie Lööf and Stefan Löfven. The investigation studies the different portrayal of two party leaders with a basis in gender theory. Through a qualitative content analysis it uses the VDP-triad to sort the empirical material into four different categories to find out if the hypothesis matches the material. The material that is used is video material therefore the study is contributing to further research in the field of visual politics. The study found that the different portrayals of the party leaders are apparent in the way that the channel portrays the female leader in a personal and condescending way, while they portray the man in line with his profession. Although the channel's reporters do not like the man, the portrayal of the woman is more derogatory and personal. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9105609
- author
- Friis, Elinor LU
- supervisor
- organization
- alternative title
- En innehållsanalytisk studie av Riks skilda gestaltning av Annie Lööf och Stefan Löfven
- course
- STVK02 20222
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- Annie Lööf, Stefan Löfven, Innehållsanalys, Riks, VDP-triaden
- language
- Swedish
- id
- 9105609
- date added to LUP
- 2023-02-22 13:31:56
- date last changed
- 2023-02-22 13:31:56
@misc{9105609, abstract = {{This study analyzes the conservative swedish party “The swedish democrats” and their Youtube-channel “Riks” different portrayal of two party leaders that belong to two different genders, one man and one female. The selected party leaders are Annie Lööf and Stefan Löfven. The investigation studies the different portrayal of two party leaders with a basis in gender theory. Through a qualitative content analysis it uses the VDP-triad to sort the empirical material into four different categories to find out if the hypothesis matches the material. The material that is used is video material therefore the study is contributing to further research in the field of visual politics. The study found that the different portrayals of the party leaders are apparent in the way that the channel portrays the female leader in a personal and condescending way, while they portray the man in line with his profession. Although the channel's reporters do not like the man, the portrayal of the woman is more derogatory and personal.}}, author = {{Friis, Elinor}}, language = {{swe}}, note = {{Student Paper}}, title = {{”Sharia-Annie” Lööf och lögnaren Stefan Löfven}}, year = {{2023}}, }