The First Date: an Investor Pitch
(2023) FEKH99 20222Department of Business Administration
- Abstract
- Research question: What investment criteria in a pitch do managers of venture capital firms assess and how does the information presented in the pitch affect their decision-making?
Purpose: To examine and contextualize what investment criteria venture capitalists assess in the different levels of a pitch and analyze the effect of the information presented in the pitch on their decision-making.
Methodology: A qualitative multiple case study with specific sampling. Semi-structured interviews lay the foundation for the empirical data, where investment criteria and decision-making were mainly researched.
Theoretical perspective: The theoretical framework is made up of investment criteria, the Pitch Assessment model, and... (More) - Research question: What investment criteria in a pitch do managers of venture capital firms assess and how does the information presented in the pitch affect their decision-making?
Purpose: To examine and contextualize what investment criteria venture capitalists assess in the different levels of a pitch and analyze the effect of the information presented in the pitch on their decision-making.
Methodology: A qualitative multiple case study with specific sampling. Semi-structured interviews lay the foundation for the empirical data, where investment criteria and decision-making were mainly researched.
Theoretical perspective: The theoretical framework is made up of investment criteria, the Pitch Assessment model, and decision-making processes.
Result: Eight investment criteria are identified and categorized into different pitch assessment levels. These criteria include Market, Product/Service, Team, Environmental, Presentation, Entrepreneur, Finance, and Business plan. The pitch’s effect on the venture capitalist’s decision-making varied to different degrees, but considered at minimum as a rewarding introduction.
Conclusions: The criteria Team, Entrepreneur, and Product or Service were assessed by every single venture capitalist. However, team, product or service, market, and having a benefit to society were regarded as having the most impact on their decision-making process. Furthermore, the “venture information and pitch content” included the most criteria in the Pitch Assessment model, whilst “presenter’s style and approach” included the least. In regards to the decision-making process not over exaggerating, but rather under-promising and over-delivering, in addition to remaining consistent throughout the investment process, was considered very significant by investors. (Less) - Abstract (Swedish)
- Forskningsfråga: Vilka investeringskriterier bedömer investeringsansvariga i riskkapitalbolag i en pitch och hur påverkar informationen i pitchen deras beslutsfattande?
Syfte: Att undersöka och kontextualisera vilka investeringskriterier riskkapitalister bedömer i de olika nivåerna av en pitch och analysera effekten av informationen som presenteras i pitchen på deras beslutsfattande.
Metod: En kvalitativ flerfallsstudie med specificerat urval. Semi-strukturerade intervjuer ligger till grund för empirin, där investeringskriterier och beslutsfattande har forskats kring.
Teoretiska perspektiv: Det teoretiska ramverket består av investeringskriterier, Pitch Assessment-modellen och beslutsfattandeprocesser.
Resultat: Åtta... (More) - Forskningsfråga: Vilka investeringskriterier bedömer investeringsansvariga i riskkapitalbolag i en pitch och hur påverkar informationen i pitchen deras beslutsfattande?
Syfte: Att undersöka och kontextualisera vilka investeringskriterier riskkapitalister bedömer i de olika nivåerna av en pitch och analysera effekten av informationen som presenteras i pitchen på deras beslutsfattande.
Metod: En kvalitativ flerfallsstudie med specificerat urval. Semi-strukturerade intervjuer ligger till grund för empirin, där investeringskriterier och beslutsfattande har forskats kring.
Teoretiska perspektiv: Det teoretiska ramverket består av investeringskriterier, Pitch Assessment-modellen och beslutsfattandeprocesser.
Resultat: Åtta investeringskriterier identifieras och kategoriseras i olika pitchbedömningsnivåer. Dessa kriterier inkluderar Marknad, Produkt/Tjänst, Team, Miljö, Presentation, Entreprenören, Finans och Affärsplan. Pitchens inverkan på riskkapitalistens beslutsfattande varierade till olika grader, men ansågs som minst vara en givande introduktion.
Slutsats: Kriterier som Teamet, Entreprenören och Produkten eller Tjänsten bedömdes av varje enskild riskkapitalist. Däremot ansågs team, produkt eller tjänst, marknad och att göra nytta för samhället ha störst inverkan på deras beslutsprocess. Fortsättningsvis, inkluderade “venture information and pitch content” flest kriterier i Pitch Assessment-modellen, medan “presenter’s style and approach” inkluderar minst. Slutligen, att inte överdriva, utan snarare lova lite och leverera mycket, och att dessutom vara konsekvent under hela investeringsprocessen, ansågs mycket betydelsefullt av investerare. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9109670
- author
- Johansson, Cornelia LU ; Nilsson, Hanna LU and Stigenius, Olle LU
- supervisor
- organization
- course
- FEKH99 20222
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- Key words: Investment criteria, Pitch assessment, Venture capital firms, Venture capitalist decision-making, Pitch
- language
- English
- id
- 9109670
- date added to LUP
- 2023-02-08 08:01:39
- date last changed
- 2023-02-08 08:01:39
@misc{9109670,
abstract = {{Research question: What investment criteria in a pitch do managers of venture capital firms assess and how does the information presented in the pitch affect their decision-making?
Purpose: To examine and contextualize what investment criteria venture capitalists assess in the different levels of a pitch and analyze the effect of the information presented in the pitch on their decision-making.
Methodology: A qualitative multiple case study with specific sampling. Semi-structured interviews lay the foundation for the empirical data, where investment criteria and decision-making were mainly researched.
Theoretical perspective: The theoretical framework is made up of investment criteria, the Pitch Assessment model, and decision-making processes.
Result: Eight investment criteria are identified and categorized into different pitch assessment levels. These criteria include Market, Product/Service, Team, Environmental, Presentation, Entrepreneur, Finance, and Business plan. The pitch’s effect on the venture capitalist’s decision-making varied to different degrees, but considered at minimum as a rewarding introduction.
Conclusions: The criteria Team, Entrepreneur, and Product or Service were assessed by every single venture capitalist. However, team, product or service, market, and having a benefit to society were regarded as having the most impact on their decision-making process. Furthermore, the “venture information and pitch content” included the most criteria in the Pitch Assessment model, whilst “presenter’s style and approach” included the least. In regards to the decision-making process not over exaggerating, but rather under-promising and over-delivering, in addition to remaining consistent throughout the investment process, was considered very significant by investors.}},
author = {{Johansson, Cornelia and Nilsson, Hanna and Stigenius, Olle}},
language = {{eng}},
note = {{Student Paper}},
title = {{The First Date: an Investor Pitch}},
year = {{2023}},
}