Hanterande (slängande) av returer inom klädindustrin
(2023) FEKH29 20231Department of Business Administration
- Abstract (Swedish)
- Syfte
Undersöka konsumenters köp- och returbeteenden vad gäller kläder vid införandet av striktare returpolicys.
Teoretiska perspektiv
Returbeteende, Categories of online returning behavior, Returpolicy, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Tidigare forskning, Grandiositet och nollsummespel
Metod
Uppsatsen utgår från en kvantitativ undersökningsmetod och deduktiv ansats. Detta görs i syfte att besvara rapportens forskningsfrågor, vilka tog utgångspunkt i det teoretiska ramverket samt tidigare forskning. Den kvantitativa datainsamlingen gjordes genom en enkätundersökning som baserades på ett bekvämlighetsurval. I undersökningen fick respondenterna ta ställning till 15 huvudfrågor som utformades utifrån det... (More) - Syfte
Undersöka konsumenters köp- och returbeteenden vad gäller kläder vid införandet av striktare returpolicys.
Teoretiska perspektiv
Returbeteende, Categories of online returning behavior, Returpolicy, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Tidigare forskning, Grandiositet och nollsummespel
Metod
Uppsatsen utgår från en kvantitativ undersökningsmetod och deduktiv ansats. Detta görs i syfte att besvara rapportens forskningsfrågor, vilka tog utgångspunkt i det teoretiska ramverket samt tidigare forskning. Den kvantitativa datainsamlingen gjordes genom en enkätundersökning som baserades på ett bekvämlighetsurval. I undersökningen fick respondenterna ta ställning till 15 huvudfrågor som utformades utifrån det teoretiska ramverket. Analysen, som gjordes statistiskt, baserades på Cronbachs alfatest, korrelationstester och regressionstester.
Empiri
Utifrån den empiriska analysen påvisades det att det finns en korrelation mellan returbeteende och den returpolicy som klädföretag tillämpar. Vidare påvisades även att striktheten på returpolicys påverkar variationen i konsumenters returbeteende.
Slutsats
Returpolicys påverkar klädkonsumenters returbeteende och riktar konsumenter till att bli mer hållbara. Företag behöver hjälpa konsumenter att ta mer hållbara beslut, exempelvis genom att minska informationsassymmetri (Less) - Abstract
- Purpose
To investigate consumer purchasing and return behaviors regarding clothing when introducing stricter return policies.
Theoretical perspective
Returning behavior, Categories of online returning behavior, Return policies, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Grandiosity and Zero-sum games
Methodology
The essay is based on a quantitative research method and deductive approach. This is done in order to answer the report's research questions, which were based on the theoretical framework and previous research. The quantitative data collection was done through a questionnaire based on convenience sampling. In the survey, the respondents had to take a stand on 15 main questions that were designed based on... (More) - Purpose
To investigate consumer purchasing and return behaviors regarding clothing when introducing stricter return policies.
Theoretical perspective
Returning behavior, Categories of online returning behavior, Return policies, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Grandiosity and Zero-sum games
Methodology
The essay is based on a quantitative research method and deductive approach. This is done in order to answer the report's research questions, which were based on the theoretical framework and previous research. The quantitative data collection was done through a questionnaire based on convenience sampling. In the survey, the respondents had to take a stand on 15 main questions that were designed based on the theoretical framework. The analysis, which was done statistically, was based on Cronbach's alpha test, correlation tests and regression tests.
Empirical foundation
Based on the empirical analysis, it was demonstrated that there is a correlation between return behavior and the return policy applied by clothing companies. Furthermore, it was also shown that the strictness of return policies affects the variation in consumers’ return behavior.
Conclusion
Return policies influence clothing consumers’ return behavior and direct consumers to become more sustainable. Companies need to help consumers make more sustainable decisions, for example by reducing information asymmetry (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9130464
- author
- Bengtsson, Adam LU ; Holm, Lisa LU and Pham, Jessika LU
- supervisor
- organization
- alternative title
- En kvantitativ studie som analyserar konsumenters returbeteende vid klädkonsumtion och hur det påverkas av returpolicys
- course
- FEKH29 20231
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- Returbeteende, returpolicys, hållbarhet, CSR, produktförstöring, retur Return behavior, return policies, sustainability, product destruction, return
- language
- Swedish
- id
- 9130464
- date added to LUP
- 2023-08-30 12:19:19
- date last changed
- 2023-08-30 12:19:19
@misc{9130464, abstract = {{Purpose To investigate consumer purchasing and return behaviors regarding clothing when introducing stricter return policies. Theoretical perspective Returning behavior, Categories of online returning behavior, Return policies, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Grandiosity and Zero-sum games Methodology The essay is based on a quantitative research method and deductive approach. This is done in order to answer the report's research questions, which were based on the theoretical framework and previous research. The quantitative data collection was done through a questionnaire based on convenience sampling. In the survey, the respondents had to take a stand on 15 main questions that were designed based on the theoretical framework. The analysis, which was done statistically, was based on Cronbach's alpha test, correlation tests and regression tests. Empirical foundation Based on the empirical analysis, it was demonstrated that there is a correlation between return behavior and the return policy applied by clothing companies. Furthermore, it was also shown that the strictness of return policies affects the variation in consumers’ return behavior. Conclusion Return policies influence clothing consumers’ return behavior and direct consumers to become more sustainable. Companies need to help consumers make more sustainable decisions, for example by reducing information asymmetry}}, author = {{Bengtsson, Adam and Holm, Lisa and Pham, Jessika}}, language = {{swe}}, note = {{Student Paper}}, title = {{Hanterande (slängande) av returer inom klädindustrin}}, year = {{2023}}, }