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Manufacturing strategy for start-up company electrifying Africa one vehicle at a time

Dahlsten Modén, Niklas LU and Cullborn, Fredrik LU (2024) MIOM05 20241
Production Management
Abstract
Kenya stands at the forefront of Eastern Africa’s economic growth, showcasing potential driven by a robust economy, a vast market, and commendable progress in education and infrastructure. Central to Kenya’s transformative agenda is Vision 2030, a blueprint to accelerate the country into a newly industrialized, middle-income country by 2030. However, the country’s industrial experience is often overshadowed in comparison to the global north. Therefore, companies manufacturing high-tech products will face different challenges, when establishing and scaling up manufacturing in Kenya, compared to other industrialized countries.

The purpose of the thesis is to describe and analyze the manufacturing strategy for a Kenyan electric mobility... (More)
Kenya stands at the forefront of Eastern Africa’s economic growth, showcasing potential driven by a robust economy, a vast market, and commendable progress in education and infrastructure. Central to Kenya’s transformative agenda is Vision 2030, a blueprint to accelerate the country into a newly industrialized, middle-income country by 2030. However, the country’s industrial experience is often overshadowed in comparison to the global north. Therefore, companies manufacturing high-tech products will face different challenges, when establishing and scaling up manufacturing in Kenya, compared to other industrialized countries.

The purpose of the thesis is to describe and analyze the manufacturing strategy for a Kenyan electric mobility company, taking the local setting and demands into account. Startups who manufacture high-tech products in Kenya and aim to scale their operations, face several challenges. With the backdrop of these challenges, the paper will propose strategic and operational improvements for more efficient processes to facilitate scaling.

Through a comprehensive approach, which includes having an explorative and problem solving section of the study, the purpose will be addressed. Furthermore the study has been iterative and included the identified stakeholders. By using several different well established frameworks collectively, a platform for systematically uncovering root causes across both broad and detailed dimensions within manufacturing strategy has been developed.

The analysis investigates critical insights of the alignment within the context of corporate, market and manufacturing strategies in order to make processes more efficient. Strategic recommendations are proposed to improve operational efficiencies, emphasizing quality control and information flows. Furthermore this research contributes to both academia as well as practical application in the field of production economics, particularly for high-tech manufacturing in emerging markets. (Less)
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author
Dahlsten Modén, Niklas LU and Cullborn, Fredrik LU
supervisor
organization
course
MIOM05 20241
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Manufacturing strategy, electric vehicle, Kenya, Africa, emerging market, startups, scaling, process, industrialization, operations
other publication id
24/5278
language
English
id
9154540
date added to LUP
2024-08-28 10:49:48
date last changed
2024-08-28 10:49:48
@misc{9154540,
  abstract     = {{Kenya stands at the forefront of Eastern Africa’s economic growth, showcasing potential driven by a robust economy, a vast market, and commendable progress in education and infrastructure. Central to Kenya’s transformative agenda is Vision 2030, a blueprint to accelerate the country into a newly industrialized, middle-income country by 2030. However, the country’s industrial experience is often overshadowed in comparison to the global north. Therefore, companies manufacturing high-tech products will face different challenges, when establishing and scaling up manufacturing in Kenya, compared to other industrialized countries.

The purpose of the thesis is to describe and analyze the manufacturing strategy for a Kenyan electric mobility company, taking the local setting and demands into account. Startups who manufacture high-tech products in Kenya and aim to scale their operations, face several challenges. With the backdrop of these challenges, the paper will propose strategic and operational improvements for more efficient processes to facilitate scaling.

Through a comprehensive approach, which includes having an explorative and problem solving section of the study, the purpose will be addressed. Furthermore the study has been iterative and included the identified stakeholders. By using several different well established frameworks collectively, a platform for systematically uncovering root causes across both broad and detailed dimensions within manufacturing strategy has been developed.

The analysis investigates critical insights of the alignment within the context of corporate, market and manufacturing strategies in order to make processes more efficient. Strategic recommendations are proposed to improve operational efficiencies, emphasizing quality control and information flows. Furthermore this research contributes to both academia as well as practical application in the field of production economics, particularly for high-tech manufacturing in emerging markets.}},
  author       = {{Dahlsten Modén, Niklas and Cullborn, Fredrik}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Manufacturing strategy for start-up company electrifying Africa one vehicle at a time}},
  year         = {{2024}},
}