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A Comparative Study of Crowdfunding in the UK and Germany: Exploring Cultural and National Influences on Investor Behavior in Green Technology Crowdfunding Campaigns

Szofer, Paulina LU ; Thanthulage, Charu Hasini LU and Abuzakhar, Moaiad Tareg E LU (2024) IBUH19 20241
Department of Business Administration
Abstract
This thesis investigates the dynamics of crowdfunding especially in the green technology sector, by examining how the differences in national and cultural contexts influence investor contribution. A comparison is made between the UK and Germany under cultural, economic, and regulatory factors using crowdfunding campaigns of 60 green tech companies, split equally between the two countries. Findings reveal that the UK investors contributed higher average amounts than their German counterparts showing significant differences between the two countries. These insights underscore the need to design green or sustainability-oriented crowdfunding campaigns according to the national and cultural factors of the different countries to make them... (More)
This thesis investigates the dynamics of crowdfunding especially in the green technology sector, by examining how the differences in national and cultural contexts influence investor contribution. A comparison is made between the UK and Germany under cultural, economic, and regulatory factors using crowdfunding campaigns of 60 green tech companies, split equally between the two countries. Findings reveal that the UK investors contributed higher average amounts than their German counterparts showing significant differences between the two countries. These insights underscore the need to design green or sustainability-oriented crowdfunding campaigns according to the national and cultural factors of the different countries to make them successful. The study’s implications can be extended to born global companies, innovative, sustainable startups, and SMEs who expect to use alternative finance in completing their campaigns, and to the policymakers and entrepreneurs who are looking forward to optimising crowdfunding strategies in diversified economic and cultural environments. (Less)
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author
Szofer, Paulina LU ; Thanthulage, Charu Hasini LU and Abuzakhar, Moaiad Tareg E LU
supervisor
organization
course
IBUH19 20241
year
type
M2 - Bachelor Degree
subject
keywords
green crowdinvesting, green technology crowdfunding, national regulations in crowdfunding, cultural context in investment, investor contribution in green funding, crowdfunding dynamics
language
English
id
9161256
date added to LUP
2024-08-07 17:57:07
date last changed
2024-08-07 17:57:07
@misc{9161256,
  abstract     = {{This thesis investigates the dynamics of crowdfunding especially in the green technology sector, by examining how the differences in national and cultural contexts influence investor contribution. A comparison is made between the UK and Germany under cultural, economic, and regulatory factors using crowdfunding campaigns of 60 green tech companies, split equally between the two countries. Findings reveal that the UK investors contributed higher average amounts than their German counterparts showing significant differences between the two countries. These insights underscore the need to design green or sustainability-oriented crowdfunding campaigns according to the national and cultural factors of the different countries to make them successful. The study’s implications can be extended to born global companies, innovative, sustainable startups, and SMEs who expect to use alternative finance in completing their campaigns, and to the policymakers and entrepreneurs who are looking forward to optimising crowdfunding strategies in diversified economic and cultural environments.}},
  author       = {{Szofer, Paulina and Thanthulage, Charu Hasini and Abuzakhar, Moaiad Tareg E}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{A Comparative Study of Crowdfunding in the UK and Germany: Exploring Cultural and National Influences on Investor Behavior in Green Technology Crowdfunding Campaigns}},
  year         = {{2024}},
}