Leadership in the Digital Age: How Strategic Transformational Leadership Communication Advances Design System Adoption
(2024) SKOM12 20241Department of Strategic Communication
- Abstract
- In today's rapidly evolving digital age, organizations are continually challenged to seam- lessly integrate digital systems into their operations and works. This thesis examines the criti- cal role of internal leadership communication in facilitating user adoption of digital systems within large international organizations, using IKEA as a case study. Grounded in transforma- tional leadership theory plus strategic listening, this research explores how leaders' communi- cation styles and behaviors influence employees' acceptance and utilization of digital systems. The study highlights the importance of aligning digital system benefits with organizational values and vision, demonstrating that transformational leadership communication can... (More)
- In today's rapidly evolving digital age, organizations are continually challenged to seam- lessly integrate digital systems into their operations and works. This thesis examines the criti- cal role of internal leadership communication in facilitating user adoption of digital systems within large international organizations, using IKEA as a case study. Grounded in transforma- tional leadership theory plus strategic listening, this research explores how leaders' communi- cation styles and behaviors influence employees' acceptance and utilization of digital systems. The study highlights the importance of aligning digital system benefits with organizational values and vision, demonstrating that transformational leadership communication can effec- tively drive digital adoption by fostering a supportive and engaging organizational culture. Through qualitative interviews with team leaders and members within high-maturity teams at IKEA, the findings reveal that effective internal communication strategies, coupled with strong leadership commitment to organizational values, significantly enhance user adoption of digital systems. This research contributes to the understanding of the interplay between lead- ership communication and digital system adoption, offering practical insights for organiza- tions aiming to navigate the complexities of digital transformation. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9173113
- author
- Luo, Zhongyang LU
- supervisor
- organization
- course
- SKOM12 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9173113
- date added to LUP
- 2024-09-05 13:58:08
- date last changed
- 2024-09-05 13:58:08
@misc{9173113, abstract = {{In today's rapidly evolving digital age, organizations are continually challenged to seam- lessly integrate digital systems into their operations and works. This thesis examines the criti- cal role of internal leadership communication in facilitating user adoption of digital systems within large international organizations, using IKEA as a case study. Grounded in transforma- tional leadership theory plus strategic listening, this research explores how leaders' communi- cation styles and behaviors influence employees' acceptance and utilization of digital systems. The study highlights the importance of aligning digital system benefits with organizational values and vision, demonstrating that transformational leadership communication can effec- tively drive digital adoption by fostering a supportive and engaging organizational culture. Through qualitative interviews with team leaders and members within high-maturity teams at IKEA, the findings reveal that effective internal communication strategies, coupled with strong leadership commitment to organizational values, significantly enhance user adoption of digital systems. This research contributes to the understanding of the interplay between lead- ership communication and digital system adoption, offering practical insights for organiza- tions aiming to navigate the complexities of digital transformation.}}, author = {{Luo, Zhongyang}}, language = {{eng}}, note = {{Student Paper}}, title = {{Leadership in the Digital Age: How Strategic Transformational Leadership Communication Advances Design System Adoption}}, year = {{2024}}, }