Looking into the Influence of E-servicescape Conceptual Model in Bangladeshi online travel industry and understanding the customer influence in building trust among customers
(2024) SMMM20 20231Department of Service Studies
- Abstract
- The influence of the classic e-servicescape conceptual model in the context of "Flight expert", the first fully functional OTA in Bangladesh has been scarcely explored in existing e-servicescape literature. In addition to this, social factors in e-servicescape conceptual model are another thing that is less studied in social science. The objective of this study was to look into the influence of the standard e-servicescape conceptual model, together with the inclusion of social aspects, within the specific context of Flight Expert in Bangladesh. This objective was accomplished through the formulation of one specific research questions.
In order to explore the research question, semi-structured interviews were taken from the direct customer... (More) - The influence of the classic e-servicescape conceptual model in the context of "Flight expert", the first fully functional OTA in Bangladesh has been scarcely explored in existing e-servicescape literature. In addition to this, social factors in e-servicescape conceptual model are another thing that is less studied in social science. The objective of this study was to look into the influence of the standard e-servicescape conceptual model, together with the inclusion of social aspects, within the specific context of Flight Expert in Bangladesh. This objective was accomplished through the formulation of one specific research questions.
In order to explore the research question, semi-structured interviews were taken from the direct customer of Flight expert to understand the context in detail. Afterwards, similarities and common links were explored to find the connection between e-servicescape conceptual model and the first Bangladeshi OTA, Flight expert. Other than that, this research tried to explore the same model with an added social factor of customer influence which includes CRS and e-WOM and tried to find if it has any influence on the targeted sample. The outcomes of this qualitative research reveals that the results of the research are strongly supported by the primary assumption. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9173690
- author
- Mahjub, Adnan LU
- supervisor
- organization
- course
- SMMM20 20231
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Servicescape, e-servicescape, Tourism, OTA, Flight Expert, e-servicescape conceptual model, trust issues, online purchase and trust issues, third world country
- language
- English
- id
- 9173690
- date added to LUP
- 2024-09-06 09:22:42
- date last changed
- 2024-09-06 09:22:42
@misc{9173690, abstract = {{The influence of the classic e-servicescape conceptual model in the context of "Flight expert", the first fully functional OTA in Bangladesh has been scarcely explored in existing e-servicescape literature. In addition to this, social factors in e-servicescape conceptual model are another thing that is less studied in social science. The objective of this study was to look into the influence of the standard e-servicescape conceptual model, together with the inclusion of social aspects, within the specific context of Flight Expert in Bangladesh. This objective was accomplished through the formulation of one specific research questions. In order to explore the research question, semi-structured interviews were taken from the direct customer of Flight expert to understand the context in detail. Afterwards, similarities and common links were explored to find the connection between e-servicescape conceptual model and the first Bangladeshi OTA, Flight expert. Other than that, this research tried to explore the same model with an added social factor of customer influence which includes CRS and e-WOM and tried to find if it has any influence on the targeted sample. The outcomes of this qualitative research reveals that the results of the research are strongly supported by the primary assumption.}}, author = {{Mahjub, Adnan}}, language = {{eng}}, note = {{Student Paper}}, title = {{Looking into the Influence of E-servicescape Conceptual Model in Bangladeshi online travel industry and understanding the customer influence in building trust among customers}}, year = {{2024}}, }