Let us laugh at gender inequality till it is not a problem anymore : a qualitative case study of the Facebook page Man Who Has It All's satirical social imaginary
(2024) MKVM13 20241Media and Communication Studies
Department of Communication and Media
- Abstract
- Since the feminist movement developed today, women still face the challenges of gender inequality. In some countries, women even cannot see the hope for change.
Hence, when aiming to counteract gender inequality, it is important to address the macro level and the micro level. The research focuses on the micro level of resistance to gender inequality instead of large-scale protest movements to explore how people fight against ridiculous gender inequality in their daily lives.
This thesis addresses a satirical Facebook page called Man Who Has It All. All the posts and comments reconstruct gender inequality into a social imaginary that men suffer gender inequality like women in the real world. The main methods adopted thematic... (More) - Since the feminist movement developed today, women still face the challenges of gender inequality. In some countries, women even cannot see the hope for change.
Hence, when aiming to counteract gender inequality, it is important to address the macro level and the micro level. The research focuses on the micro level of resistance to gender inequality instead of large-scale protest movements to explore how people fight against ridiculous gender inequality in their daily lives.
This thesis addresses a satirical Facebook page called Man Who Has It All. All the posts and comments reconstruct gender inequality into a social imaginary that men suffer gender inequality like women in the real world. The main methods adopted thematic qualitative text analysis and semiotic analysis with an ethnographic perspective. During the coding process, some themes and categories were found, which then guided the direction of the analysis.
The aims and objectives of the research fill the academic gap in understanding the role of satire and resistance, particularly everyday resistance, in the gender inequality field. It brings the research on gender-based satire into a more complex realm of social media platforms, different from the focus on stand-up comedy, television shows, and dramas. At the same time, it explores how social imaginary contributes to the construction of cultural citizenship in a global context.
The findings reveal that the practices of the Facebook page Man Who Has It All create a satirical social imaginary. It is counterfactual collective storytelling combined with vivid language and reconstruction of anti-feminism discourses. And it is the everyday resistance to gender inequality since it counteracts the absurd gender discrimination narratives. The owner and the comments both contribute to it. Moreover, Facebook and English are significant factors related to their global cultural citizenship. And gender inequality topics that are easy to understand and engage with help reach more people. This cultural citizenship provides a sense of belonging to those who live in a country where gender inequality is difficult to change. The shortcoming is the lack of diversity and still under the framework of white heterosexuals, which means it cannot reflect gender inequality in the full picture. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9173808
- author
- Huang, Juan LU
- supervisor
-
- Joanna Doona LU
- organization
- course
- MKVM13 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- satire, everyday resistance, gender inequality, cultural citizenship, social imaginary
- language
- English
- id
- 9173808
- date added to LUP
- 2024-09-10 12:01:38
- date last changed
- 2024-09-10 12:01:38
@misc{9173808,
abstract = {{Since the feminist movement developed today, women still face the challenges of gender inequality. In some countries, women even cannot see the hope for change.
Hence, when aiming to counteract gender inequality, it is important to address the macro level and the micro level. The research focuses on the micro level of resistance to gender inequality instead of large-scale protest movements to explore how people fight against ridiculous gender inequality in their daily lives.
This thesis addresses a satirical Facebook page called Man Who Has It All. All the posts and comments reconstruct gender inequality into a social imaginary that men suffer gender inequality like women in the real world. The main methods adopted thematic qualitative text analysis and semiotic analysis with an ethnographic perspective. During the coding process, some themes and categories were found, which then guided the direction of the analysis.
The aims and objectives of the research fill the academic gap in understanding the role of satire and resistance, particularly everyday resistance, in the gender inequality field. It brings the research on gender-based satire into a more complex realm of social media platforms, different from the focus on stand-up comedy, television shows, and dramas. At the same time, it explores how social imaginary contributes to the construction of cultural citizenship in a global context.
The findings reveal that the practices of the Facebook page Man Who Has It All create a satirical social imaginary. It is counterfactual collective storytelling combined with vivid language and reconstruction of anti-feminism discourses. And it is the everyday resistance to gender inequality since it counteracts the absurd gender discrimination narratives. The owner and the comments both contribute to it. Moreover, Facebook and English are significant factors related to their global cultural citizenship. And gender inequality topics that are easy to understand and engage with help reach more people. This cultural citizenship provides a sense of belonging to those who live in a country where gender inequality is difficult to change. The shortcoming is the lack of diversity and still under the framework of white heterosexuals, which means it cannot reflect gender inequality in the full picture.}},
author = {{Huang, Juan}},
language = {{eng}},
note = {{Student Paper}},
title = {{Let us laugh at gender inequality till it is not a problem anymore : a qualitative case study of the Facebook page Man Who Has It All's satirical social imaginary}},
year = {{2024}},
}