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Green Gamification in Information Systems for Environmental Sustainability: A Qualitative Study on Employee Behaviour in Organisations

Dalgren, Maria and Tran, Madeleine LU (2025) INFM10 20251
Department of Informatics
Abstract
The master’s thesis focuses on Gamified Green Information Systems (IS). It explores how gamified green IS influence employee behaviour and the motivational factors encouraging environmentally sustainable practices. For this, qualitative research was conducted, and data were collected through semi-structured interviews from seven employees. The data were analysed thematically to conclude to five themes, which represent the research findings, and were dis-cussed through the lens of Self-Determination Theory. Findings show that engagement with gamified green IS are shaped by intrinsic and extrinsic motivations, supported by emotional drivers and clear communication. Design features like feedback and visibility enhance impact, especially in... (More)
The master’s thesis focuses on Gamified Green Information Systems (IS). It explores how gamified green IS influence employee behaviour and the motivational factors encouraging environmentally sustainable practices. For this, qualitative research was conducted, and data were collected through semi-structured interviews from seven employees. The data were analysed thematically to conclude to five themes, which represent the research findings, and were dis-cussed through the lens of Self-Determination Theory. Findings show that engagement with gamified green IS are shaped by intrinsic and extrinsic motivations, supported by emotional drivers and clear communication. Design features like feedback and visibility enhance impact, especially in culturally aligned, collaborative settings. Organisational factors, such as leadership, strategy, and communication, enable integration, though challenges such as remote work persist. When aligned with core values, gamified green IS can reinforce sustainable behaviours and support cultural change. Drawn from the findings, we provide suggestions for effective use of gamified green IS that support environmentally sustainable goals. The master’s thesis contributes theoretically in the IS field by linking green gamification with Self-Determination Theory, showing how fulfilling motivational needs encourages employee engagement in sustainability. Practically, it offers organisations actionable guidance on designing gamified IS initiatives that motivate sustainable behaviours and support environmental goals. (Less)
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author
Dalgren, Maria and Tran, Madeleine LU
supervisor
organization
course
INFM10 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
Sustainability, Gamification, Green IS, Green Gamification, Gamified Green IS, Employee Green Behaviour, Self-Determination Theory, Qualitative Research
language
English
id
9201799
date added to LUP
2025-06-18 08:27:48
date last changed
2025-06-18 08:27:48
@misc{9201799,
  abstract     = {{The master’s thesis focuses on Gamified Green Information Systems (IS). It explores how gamified green IS influence employee behaviour and the motivational factors encouraging environmentally sustainable practices. For this, qualitative research was conducted, and data were collected through semi-structured interviews from seven employees. The data were analysed thematically to conclude to five themes, which represent the research findings, and were dis-cussed through the lens of Self-Determination Theory. Findings show that engagement with gamified green IS are shaped by intrinsic and extrinsic motivations, supported by emotional drivers and clear communication. Design features like feedback and visibility enhance impact, especially in culturally aligned, collaborative settings. Organisational factors, such as leadership, strategy, and communication, enable integration, though challenges such as remote work persist. When aligned with core values, gamified green IS can reinforce sustainable behaviours and support cultural change. Drawn from the findings, we provide suggestions for effective use of gamified green IS that support environmentally sustainable goals. The master’s thesis contributes theoretically in the IS field by linking green gamification with Self-Determination Theory, showing how fulfilling motivational needs encourages employee engagement in sustainability. Practically, it offers organisations actionable guidance on designing gamified IS initiatives that motivate sustainable behaviours and support environmental goals.}},
  author       = {{Dalgren, Maria and Tran, Madeleine}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Green Gamification in Information Systems for Environmental Sustainability: A Qualitative Study on Employee Behaviour in Organisations}},
  year         = {{2025}},
}