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Strategic Partnerships Between Industry and Academia: A Case of Tetra Pak and Lund University Crafting Context-Specific KPIs for Collaborative Success

Uddenäs, Matilda LU and Avntia, Christina LU (2025) BUSN09 20251
Department of Business Administration
Abstract
Strategic University-Industry Collaborations (UICs) are vital for innovation, yet evaluating
their multifaceted outcomes presents a significant challenge. This thesis addresses this gap by
investigating performance measurement in UICs through an in-depth case study of the
long-standing strategic partnership between Tetra Pak and Lund University. By employing a
qualitative methodology, incorporating semi-structured interviews and case-related document
analysis, the research found that current evaluation practices within the partnership are
mostly informal and lack a comprehensive Key Performance Indicator (KPI) framework. The
primary contribution of this thesis is the development of a systematic methodology for
constructing a... (More)
Strategic University-Industry Collaborations (UICs) are vital for innovation, yet evaluating
their multifaceted outcomes presents a significant challenge. This thesis addresses this gap by
investigating performance measurement in UICs through an in-depth case study of the
long-standing strategic partnership between Tetra Pak and Lund University. By employing a
qualitative methodology, incorporating semi-structured interviews and case-related document
analysis, the research found that current evaluation practices within the partnership are
mostly informal and lack a comprehensive Key Performance Indicator (KPI) framework. The
primary contribution of this thesis is the development of a systematic methodology for
constructing a tailored KPI framework to assess UIC outcomes. This was achieved through
systematically reviewing and adapting established KPIs from existing literature to the case
context; proposing novel and context-specific KPIs derived from empirical findings and the
partnership’s strategic objectives; prioritizing these indicators through a ranking system that
considers both the strategic relevance and the ease of measurement. The developed
framework, while grounded in the specific case, provides insights and a structured approach
for other UICs seeking to more effectively evaluate their collaborative success. (Less)
Please use this url to cite or link to this publication:
author
Uddenäs, Matilda LU and Avntia, Christina LU
supervisor
organization
course
BUSN09 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
University-Industry Collaboration (UIC), Strategic Partnerships, Performance Measurement, Key Performance Indicators (KPIs), Outcome Evaluation, Case Study, Innovation
language
English
id
9211900
date added to LUP
2025-09-10 11:21:54
date last changed
2025-09-10 11:21:54
@misc{9211900,
  abstract     = {{Strategic University-Industry Collaborations (UICs) are vital for innovation, yet evaluating
their multifaceted outcomes presents a significant challenge. This thesis addresses this gap by
investigating performance measurement in UICs through an in-depth case study of the
long-standing strategic partnership between Tetra Pak and Lund University. By employing a
qualitative methodology, incorporating semi-structured interviews and case-related document
analysis, the research found that current evaluation practices within the partnership are
mostly informal and lack a comprehensive Key Performance Indicator (KPI) framework. The
primary contribution of this thesis is the development of a systematic methodology for
constructing a tailored KPI framework to assess UIC outcomes. This was achieved through
systematically reviewing and adapting established KPIs from existing literature to the case
context; proposing novel and context-specific KPIs derived from empirical findings and the
partnership’s strategic objectives; prioritizing these indicators through a ranking system that
considers both the strategic relevance and the ease of measurement. The developed
framework, while grounded in the specific case, provides insights and a structured approach
for other UICs seeking to more effectively evaluate their collaborative success.}},
  author       = {{Uddenäs, Matilda and Avntia, Christina}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Strategic Partnerships Between Industry and Academia: A Case of Tetra Pak and Lund University Crafting Context-Specific KPIs for Collaborative Success}},
  year         = {{2025}},
}