Hsin-Hui Chou

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2016
Mark Strategies and network effects in an interactive network context
Öberg, Christina ^LU ; Shih, Tommy ^LU and Chou, Hsin-Hui ^LU (2016) In Industrial Marketing Management p.117-127
- Contribution to journal › Article
2015
Mark Strategies and effects in an interactive context
Öberg, Christina ^LU ; Shih, Tommy ^LU and Chou, Hsin-Hui ^LU (2015) In Industrial Marketing Management
- Contribution to specialist publication or newspaper › Specialist publication article
2011
Mark A resource interaction perspective on standards competition: some evidence from the optical recording media industry
Chou, Hsin-Hui ^LU (2011) In Working papers in contemporary Asian studies
- Working paper/Preprint › Working paper