Annette Cerne
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- 2009
-
Mark
Identical CSR strategies, different marketing outcomes
2009) American Marketing Association Winter Conference(
- Contribution to conference › Paper, not in proceeding
-
Mark
Managing competing perspectives on CSR: the case of a British debate on sustainable fishing
2009) British Academy of Management Conference, 2009(
- Contribution to conference › Paper, not in proceeding
-
Mark
Combining Entrepreneurial Market-Place Efficiency and Welfare Orientation: Collaborative Organisations as Social Entrepreneurs
2009) AUMEC Marketing and Entrepreneurship Conference(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
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Mark
Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances
2009) European Marketing Academy Conference(
- Contribution to conference › Paper, not in proceeding
- 2008
-
Mark
Working with and Working on Corporate Social Responsibility: The Flexibility of a Management Concept
(
- Thesis › Doctoral thesis (monograph)
- 2007
-
Mark
Seeing corporate social responsibility through the relationship marketing lens
2007) Relationship Marketing Summit(
- Contribution to conference › Paper, not in proceeding
-
Mark
The stakeholder role of corporations in the debate on corporate social responsibility
2007) 7th International Business Research Conference(
- Contribution to conference › Paper, not in proceeding
- 2006
-
Mark
Inconsistencies in communications on corporate social responsibility
2006) 11th International Conference on Corporate and Marketing Communications(
- Contribution to conference › Paper, not in proceeding
-
Mark
Country-specific interpretations of corporate social responsibility in Europe – the case of Sweden and the UK
2006) 22nd Conference of European Group of Organizational Studies(
- Contribution to conference › Paper, not in proceeding
- 2005
-
Mark
An integrative framework for evolving a socially responsible marketing strategy
(
- Contribution to journal › Article