Clara Gustafsson
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- 2015
-
Mark
Sonic branding: A consumer-oriented literature review
(
- Contribution to journal › Scientific review
-
Mark
Brand Loyalty
2015)(
- Chapter in Book/Report/Conference proceeding › Entry for encyclopaedia/dictionary
- 2008
-
Mark
Philosophy and Consumption: Discussions on Trust and Brands
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
-
Mark
Brand Trust: Corporate communications and consumer-brand relationships
2008)(
- Thesis › Doctoral thesis (monograph)
- 2006
-
Mark
Brand Trust and Authenticity: The link between trust in brands and the consumer's role on the market
(
- Chapter in Book/Report/Conference proceeding › Paper in conference proceeding
- 2005
-
Mark
Trust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management
(
- Contribution to journal › Article